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Welcome to the Smarter Side of Super Bowl XLVIII

The game has changed. Advances in technology, the growth of social sharing and expanded media coverage have all set the stage to make Super Bowl XLVIII one of the biggest moments in sports history. With visualized social media analytics, next-level insights and powerful technology, SAP is transforming the way NFL fans experience the Super Bowl, helping them think faster, smarter and simpler about the biggest game of the year.

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SAP’s social media analytics powered by NetBase technology will help fans keep their fingers on the pulse of Super Bowl XLVIII with easy-to-follow data visualizations that provide insights into social conversations throughout the NFL playoffs and culminating with a historic Super Bowl in New York City. Fans will be able to track which areas of the U.S. are talking about specific teams and monitor how those conversations shift over time as the make-up of the NFL playoffs shift and evolve.

These visualizations will shed light into how plays on the field drive corresponding spikes in social chatter. If a player returns a kick for a touchdown or a team forces a crucial turnover, fans will be able to see how overall social conversation shifts. There are always pivotal moments that come to define a Super Bowl; SAP’s social media analytics will let fans know just how big each moment is after it unfolds on the field.

SAP is also helping fans think smarter about Super Bowl XLVIII with insights that go above and beyond traditional game coverage. Videos from Hall of Fame Running Back, Super Bowl Champion and SAP Ambassador, Marshall Faulk, will provide fans a first hand look into what it’s like to play on the NFL’s biggest stage. Editorial features will highlight how advances in technology work to simplify and improve the overall Super Bowl experience, and SAP will use NFL data and statistics to help fans make Super Bowl predictions based on different in-game scenarios. From the results of opening coin toss; to each team’s time of possession, sharable stats will keep fans ahead of the game as they try to predict their Super Bowl winner.

As the Official Cloud Solutions Partner of the NFL, SAP has partnered with to bring fans an interactive Super Bowl experience in the heart of New York City. From January 29th – February 1st, fans can experience the Stats Zone with Insights from SAP on Super Bowl Boulevard in Times Square. The Stats Zone will give fans a chance to track social media conversations around the NFL, relive historic moments, create their own custom fan avatar, and take a closer look at the finalists for Fantasy Player of The Year.

SAP also worked closely with the NY/NJ Super Bowl Host Committee to create the NY/NJ Super Bowl Host Committee Volunteer mobile app. The mobile app will enhance the volunteer experience and help volunteers keep track of important dates, locations and information all from their mobile device.

As the market leader in enterprise application software, SAP helps companies of all sizes and industries run better. From online to the sidelines, SAP is excited to demonstrate those same values in helping Super Bowl XLVIII Run Better.

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