For the SAP Hybris Marketing rapid-deployment solution additional SAP BusinessObjects content is available to enrich the standard analyses delivered with the Marketing Insight solution that is part of the SAP Hybris Marketing product.

The following additional SAP BusinessObjects dashboards and reports can be downloaded from the SAP Service Marketplace, and there is a detailed configuration guide available explaining how to use them as part of SAP Hybris Marketing:

Customer 360

The Customer 360 dashboard provides a 360 degree view of a customer’s key performance metrics with the capability to drill to more detail where metrics KPI values are available. It is a vital dashboard that enables sales managers or sales representatives to be guided on products that they recommend to sell, alerts for action and an understanding of performance and trends in preparation for customer engagement and communication. A user can answer questions like “Which products should I recommend to my customer and what level of revenue and margin should I aim for”, “What is the projected revenue performance compared to last year”, “What is my customer’s revenue and pocket margin and what discounting have we been offering recently”, “What are my most recent interactions with my customer”, etc.

Here is a sample screenshot of the Customer 360 dashboard:

Customer360.jpg

Customer Segment Performance

The Customer Segment report displays performance of customer segments. This analysis enables the marketing or sales users to view the comparative revenue and margin performance between the customer segments of a company. There is also an analysis showing comparative pocket margin trend between customer segments, and the capability to compare the product line mix by customer segments. The user can drill to a contribution dashboard to see the customer contribution to margin performance. A user can answer questions like “What is the comparative revenue and margin performance between customer segments”, “Which customer segments are the least/most profitable and produce the least/most revenue in the last period”, etc.

Here is a sample screenshot of the Customer Segment Performance report:

Customer_Segment.jpg

Sales Organization Performance

The Sales Organization report displays performance of sales organizations. This analysis enables sales executives and other users to view the comparative revenue and margin performance between the sales organizations of a company. There is also an analysis showing the comparative pocket margin trend between sales organizations and the capability to compare the product line mix by sales organizations. The user can drill to a contribution dashboard to see the customer contribution to margin performance. A user can answer questions like “Which sales organizations have declining/increasing pocket margin over time”, “What is the product line mix of my top or bottom performing sales organization?”, etc.

Channel Performance

The Channel report displays performance of channels. This analysis enables the marketing or sales users to view the comparative revenue and margin performance between the channels of a company. There is also an analysis showing comparative pocket margin trend between channels and the capability to compare the product line mix by channels. The user can drill to a contribution dashboard to see the customer contribution to margin performance. A user can answer questions like “Which channels contribute the most to pocket margin performance”, “What is the comparative revenue and margin performance between channels”, etc.

Discount Analysis

This report shows the discounting performance of customer segments, sales organizations, and channels. The user can understand which customer segment, sales organization, or channel receives the highest discount percentage, the associated margin percentage, and revenue. A user can answer questions like “Which customer segment, sales organization, or channel gives the highest/lowest discount percentage”, “Do high levels of discount percentage coincide with high revenue”, etc.

Margin Decomposition

The Margin Decomposition dashboard uses gross revenue to chart how discounts, surcharges, or costs contribute to the pocket margin. These contributions can be measured at customer segment, sales organization, or channel level. The customer segment profit and loss tabular report enables the user to see customer segment performance benchmarked compared to all segment performance. The sales or marketing user can see the same benchmarked analysis for sales organization or channel. A user can answer questions like “Which cost percentage or discount percentage, if changed, would significantly impact pocket margin percentage”, “Is the invoice discount percentage significantly different for my sales organization compared to all sales organization invoice discount percentage”, etc.

Here is a sample screenshot of the Margin Decomposition dashboard:

Margin_Decomp.jpg

Customer Margin Decomposition

The Customer Margin Decomposition dashboard uses gross revenue to chart how discounts, surcharges, or costs contribute to the pocket margin. The customer profit and loss tabular analysis enables the sales manager or sales representative to see customer performance benchmarked compared to the customer parent – customer segment performance. A user can answer questions like “Which customer has had declining/increasing revenue, margin percentage or invoice discount percentage over time”, “Is my customer invoice discount percentage significantly different from the invoice discount of the customer’s parent customer segment”, etc.

SAP Service Marketplace Content

Customers and partners can download the file containing the dashboards and reports on the SAP Service Marketplace. Refer to the rapid-deployment solution’s release information note for download instructions: https://launchpad.support.sap.com/#/notes/1820507/E. The SAP Support Portal requires access rights.

The detailed configuration guide that describes how to implement the dashboards and reports is called SAP BusinessObjects Reports for Hybris Marketing (CEO). Customers and partners can find it on the SAP Service Marketplace which requires access rights. Use this navigation: https://service.sap.com/rds-ymkt

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3 Comments

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  1. Susanne Knopp

    Thanks, Bettina for this great blog! It´s great that this RDS delivers these cool BusinessObject reports that can be downloaded for free from customers and partners.

    This is again a good example that rapid-deployment solutions deliver a lot of content and best-practices helping SAP´s customers to shorten the implementation cycle and to reduce their time-to-value.

    Here are some more examples of rapid-deployment solutions that deliver SAP BusinessObject reports (as well as SAP HANA models!) that can be downloaded from customers and partners:

    SAP HANA CRM analytics rapid-deployment solution

    SAP HANA Live rapid-deployment solution

    SAP Business Intelligence Adoption rapid-deployment solution
    SAP Customer Usage Analytics rapid-deployment solution

    SAP HANA Operational Reporting rapid-deployment solution

    SAP Enterprise Risk Reporting for Banking rapid-deployment solution

    These are only a few examples of RDS that deliver BOBJ content for download. If you want to download the content of those solutions – just follow the path that Bettina described in her paragraph “SAP Service Marketplace Content” and exchange the name of the RDS.

    Best regards,

    Susanne

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  2. Debra Sieloff

    The Margin Decomposition aspect of this report in  SAP HANA Customer Engagement Intelligence rapid-deployment solution is interesting. Talk about helping people see the bottom line, fast.

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  3. Susanne Knopp

    At SAPPHIRE NOW in Orlando we´ll present & demo SAP CEI, show customer experiences, and you´ll have the possibility to meet the experts.

    Here´s a list of sessions about SAP CEI @ SAPPHIRE NOW 2014!

    Best regards,

    Susanne

    (0) 

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