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Following up from Learning about Clustering Analysis with Predictive Analysis it looks like cluster 3 is the most valuable.  To validate, I look at Decision Trees in Predictive Analysis 1.14:

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I set it up as trend, classification and the 4 key measures of rental price, count, revenue and margin.  I also read up about decision trees in Wikipedia

The target variable is the cluster number from the R K means analysis.  After running the analysis one of the visualizations available is the confusion matrix:

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Of course to learn more about this I turn to Wikipedia to learn more about Confusion Matrix

4couldcluster2 be more valuable.png

The decision tree above shows that cluster 2 may be more valuable than cluster 3, so maybe I should target those customers.

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