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Author's profile photo Courtney Driscoll

New year, New product name – SAP IQ!

Hi Everyone –

Happy New Year! To kick-off 2014 SAP is integrating the Sybase products, technologies, engineering, and marketing more fully with the other SAP data management, data movement, data quality and data modeling assets along with our go-to-market strategies. To reflect this integration, SAP now has a full suite for managing applications across a spectrum of use cases, and SAP has named this SAP Data Management.

Specifically for EDW and analytics, SAP now offers SAP IQ, which, along with other assets from SAP, including SAP HANA, SAP ESP, SAP Rep Server, SAP BW and extensive Hadoop integration, now provide from SAP a logical architecture for all data warehousing and analytic scenarios.

We are excited for 2014 and looking forward to SAP IQ continuing to make great strides!

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      Author's profile photo Paul Hardy
      Paul Hardy

      With SAP, the phrase should not be "new year, new product name" but rather "new day, new product name".

      I don't have the exact figure to hand, but I think in 2013 SAP renamed every one of it's products 54,362 times on average.

      The interesting question is, how many different names will SAP IQ end up having in 2014?

      It can't be easy to try and market variou products from (formerly) different companies that all do the same thing, and still maintain this is a unified strategy.

      SAP often uses what I would term "selective memory". As an example No-one seems to recall that for many years SAP claimed that SAP BW was perfect for data extraction from all non-SAP systems, you did not need anything else, and then after the acquistion of Business Objects suddenly BW was only good for extracting data from SAP systems and REALLY you should use Business Objects tools for extracting data fro non-SAP systems.

      Author's profile photo Courtney Driscoll
      Courtney Driscoll
      Blog Post Author

      Hi Paul –
      Companies have transition challenges related to acquisitions, and many of these challenges result in name changes to adjust to the branding philosophy of the acquirer. But, I understand your comments, both as a Marketing Manager and former Sybase employee.  Renaming products entails significant effort, and is temporarily disruptive; but for IQ’s name it was changed due to integration steps rather than a revamping of the product. And, now with the full integration into SAP Data Management the moving from a Sybase name to a SAP only name makes sense and highlights SAP’s commitment to unification of the technology stack.