Some businesses are in the dark when it comes to the cloud. They have no idea how to approach and leverage public or private clouds – or a hybrid of both. And even worse yet, they don’t know what efficiencies and competitive advantages they are missing out on.

However, not every business is in this situation. And Sun Communities is clearly one of them.

For this fully integrated real estate investment trust with a portfolio of approximately 68,300 developed sites and 1,650 employees throughout the United States, the cloud is helping Sun Communities keep their employees engaged and succeed.

When customers walk into one of its manufactured housing or RV resort locations, Sun Communities wants to make sure they feel welcome and leave impressed. For that to happen, employees must be knowledgeable – but more importantly, they need to feel valued and motivated.

That is why the executive team of Sun Communities decided to invest in SuccessFactors cloud-based solutions. By managing all of its main talent management functions on a single, integrated platform, the company can offer new hires a seamless employee experience from day one and throughout their career at Sun Communities.

For example, employees on the go can stay productive by looking up information or updating quarterly goals through the SuccessFactors mobile app. Plus, they can share on-the-job videos that may help other employees. And through the SAP Jam social collaboration tool, employees can join conversations or collaborate on documents with their corporate peers. These capabilities enable customer-facing employees to stay abreast of the latest details on the company’s offerings and best practices for handling every kind of sales situation. And for customers, this translates into a top-notch experience convincing them to purchase an RV or manufactured home from Sun Communities.

Meanwhile, the HR organization is working more efficiently than ever. SuccessFactors Employee Central is helping the team automate routine administrative processes and free up bandwidth to identify and develop high-potential talent who will lead the company in the future.

Still not convinced that the cloud is the way to go? Get the full story on Sun Communities’ experience by watching the video below.

Now it’s your turn. What’s in your cloud? Tweet, comment, or blog about what’s in your cloud. Use the hashtag #InMyCloud to connect your comments with others.

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