Skip to Content
Author's profile photo Doug Shirra

Marketing for Change: Evolution in the Marketing C-Suite


Today’s new media-rich business environment has CMOs focused on refining the business of Marketing, and innovative CMOs are Rethinking Marketing altogether. Streamlining operations, capitalizing on big data insights and enhancing the customer experience are three critical priorities with immediate impact on how CMOs are adding value to the business. Arduously, the pace of change for technology, data and the way consumers communicate has only just started to impact how they address these priorities.

While none of this will make the CMOs job easier, it will make him significantly more strategic to the business IF he can both earn and be successful with new responsibilities previously considered outside marketing’s domain. CMOs will need to be trail-blazers with their brands in the new areas (such as mobile marketing, social media and branded content) and they’ll need to define new, proactive working relationships with other lines of business, especially the CIO.

What’s more, all this will happen in parallel to increased expectations and demand from consumers who, thanks to big data and analytics, will demand better insight into their needs and desires, and expect a relationship that delivers precisely targeted messages.

To explore the changing role of the CMO, SAP teamed up with the editor of Marketing Magazine, one of North America’s leading Marketing thought leadership publications. The result is a spectacular and highly education video series featuring the top, most innovative CMOs in Canada. The video series takes on key topics surrounding the future of work for the CMO, exploring topics like the expanding role of the marketing, the role of technology and building better relationships with the CIO.

Phase one of the CMO series will include five videos being posted in 2013. The first two videos, featuring the top marketers at Canadian Tire Corporation and Maple Leaf Foods are live now. These videos are a must watch for anyone interested in understanding the changing role of the CMO.

Enjoy and check back regularly for fresh content and new insights from other top CMOs.

Be sure to visit the microsite and check out the Facebook page.


Assigned Tags

      1 Comment
      You must be Logged on to comment or reply to a post.
      Author's profile photo Doug Shirra
      Doug Shirra
      Blog Post Author

      hello everyone who reads this far...the 3rd video in the series has recently been posted. It's a great review of Customer Experience marketing with Four Season's EVP, Marketing, Susan Helstab. Check it out via the links above.