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Author's profile photo Anna Linden

Demand Signal Management and Trade Promotion Optimization (TPO)- the new power couple

Harnessing Big Data to Optimize Insights and Visibility in Sales and Marketing

Consumer products and consumer electronics companies leverage demand signals and other Big Data elements to make smarter business decisions. But more data doesn’t automatically mean better results.

Discover how SAP Trade Promotion Optimization running longside SAP Demand Signal Management and powered by SAP HANA can help you leverage real-time internal and external demand data to make reliable and effective business decisions:

http://www.sap.com/asset/detail.2013-12-dec.harnessing-big-data-to-optimize-insights-and-visibility-in-sales-and-marketi…

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      2 Comments
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      Author's profile photo Edward O'Leary
      Edward O'Leary

      Unfortunately the link is not working.

      Author's profile photo Anna Linden
      Anna Linden
      Blog Post Author

      Hi Edward,

      thanks for the info and sorry for the invonvenience. I updated the link.

      Thanks!
      Anna