Demand Signal Management and Trade Promotion Optimization (TPO)- the new power couple

Harnessing Big Data to Optimize Insights and Visibility in Sales and Marketing

Consumer products and consumer electronics companies leverage demand signals and other Big Data elements to make smarter business decisions. But more data doesn’t automatically mean better results.

Discover how SAP Trade Promotion Optimization running longside SAP Demand Signal Management and powered by SAP HANA can help you leverage real-time internal and external demand data to make reliable and effective business decisions:

http://www.sap.com/asset/detail.2013-12-dec.harnessing-big-data-to-optimize-insights-and-visibility-in-sales-and-marketi…

2 Comments

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Edward O'Leary

November 7, 2014 at 12:13 am

Unfortunately the link is not working.

Anna Linden

Blog Post Author

November 10, 2014 at 2:53 pm

Hi Edward,

thanks for the info and sorry for the invonvenience. I updated the link.

Thanks!
Anna

Demand Signal Management and Trade Promotion Optimization (TPO)- the new power couple

Harnessing Big Data to Optimize Insights and Visibility in Sales and Marketing

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