Skip to Content

Social Media 103: Using Bit.ly to track CTR from Multiple Places

A friend recently asked me how he could track click-throughs on a single link that he had posted on multiple social media sites.

He had created a bit.ly of the URL and posted it on Twitter and LinkedIn, but bit.ly could not differentiate which platform (Twitter or LI) the clicks had come from.

There is an easy solution:

Bit.ly Logo


Here is the solution on how to track a URL on multiple platforms, using bit.ly:


If you wanted to track click-throughs from the same link on LinkedIn and Facebook, the full URL you’d use to create a bit.ly would be:


Then create a bit.ly for each URL and post it multiple places, respectively.


Bonus Tip:


If you paste the Bit.ly in a browser and add a + at the end, you will get the stats for that link right there.


More reading:

Here is a more detailed blog on the topic by Jessica Torres.

/
Bit.ly Logo
Be the first to leave a comment
You must be Logged on to comment or reply to a post.