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Industrial Manufacturing – Is your web channel experience affecting customer satisfaction?

Christmas is just around the corner and you are likely experiencing some B2C (Business to Customer) retail experiences to finish your shopping.  Imagine creating a similar e-commerce experience for your B2B web channel – levering technology that is proven in your industry – whether it is for sales, configuring products, offering replacement parts or other services.

Buyers are increasingly expecting a similar experience they enjoy in retail (such as shopping at Amazon) during their work day when procuring for their employers.  Manual processes, paper-based forms, and obsolete ordering systems are becoming unacceptable.  Manufacturers who fall short of their customer expectations risk losing out to their competitors.

Watch this short video to hear more from experts, Brian Walker and Cliff Conneighton:  “The Consumerization of B2B”.

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Brian Walker, SVP Strategy, hybris

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Cliff Conneighton, SVP Marketing, hybris

Enter hybris, an SAP Company

SAP recently acquired hybris, which is a platform not only leveraged by retailers, but has also been adopted and proven by manufacturers in a wide range of industries.  With over 500 customers, some examples of Manufacturers include:

blog 1.thermoScientific.jpg– “World’s #1 manufacturer of laboratory equipment & supplies, creating new revenue channel for existing and future lines of business.”

/wp-content/uploads/2013/12/blog2_bobcat_339664.jpg – “US subsidiary of Doosan, South Korea’s largest construction equipment manufacturer – over 30 price lines on hybris”.

/wp-content/uploads/2013/12/blog3_bridgestond_339665.jpg – “World’s largest tire manufacturer – supports over 2000 dealers on hybris”.

/wp-content/uploads/2013/12/blog4_samsung_339666.jpg– “The world’s largest manufacturer of memory chips, mobile phones, TVs and LCD panels chose hybris for its global B2C site, serving 6 subsidiarieis in 145 countries”.

/wp-content/uploads/2013/12/blog5_msa_339667.jpg– “Largest manufacturer of health & safety protection products – centralized product data and provide B2C experience in a B2B solution.”

Hybris is the only commerce platform that:

  1. Delivers a rich set of B2B and B2C functionality, all built on the same platform, so you can effectively offer a seamless experience to support your distributors  and any other customers
  2. Has multi-site and multi-line infrastructure that enables manufacturers to easily extend to new geographies and product
  3. Offers flexible deployment models, so you can start on-demand then bring the same software in house
  4. Scales fast – no commerce platform is proven to scale more efficiently.

Learn more about hybris

Consider creating a new customer experience as part of your company’s goals for 2014!  Please visit our website or download the following content for more information.

download now


Learn why Forrester ranks hybris among the top
commerce platforms in the world.

“The Forrester Wave™: B2C Commerce Suites, Q3 2012.”

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      Author's profile photo Former Member
      Former Member

      This is awesome tips for increasing blog comment on your blog.