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  1. Kaan Turnali

    Great piece Michael! I completely agree with you. Twitter (and social media in general) is all about connections and sharing. And I love how you put it: “Twitter is so much more than an ‘I am here’ tool.” What do you think will drive the adoption or encourage more people sign up?

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    1. Michael Mankowski Post author

      I think we need to continue to “beat the drum” on what Twitter can do for us as individuals + how Twitter can help SAP (or our partners or our customers).  The value is there, we just need to unlock it 😉 .

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  2. Fred Verheul

    Hi Michael,

    I didn’t need convincing, but still: completely agree with the blog post. For me 1 and 2 have been most valuable so far, but you never know how that might change 🙂 .

    Thanks for sharing

    Cheers, Fred

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  3. Steve Rumsby

    I somewhat disagree with “Twitter is about content, not what you are doing“. Your second point is that Twitter is about making connections, and personally I’ve made many connections by tweeting what I’m doing and having unexpected people reply and start a conversation about it. Such conversations have been about work life, home life, hobbies and even food. Yes, tweeting about lunch can build connections.

    For me, Twitter is all about connections, or more than that, about building relationships. Anything that helps that is a good thing, even if it is tweeting about lunch. The value of such tweets is not their individual content, but the context they provide. Don’t look at each tweet as a standalone thing, but look at the whole tweet stream. Just as you don’t get to know a person through one conversation, but through many conversations over weeks, months and years, so Twitter requires an investment of time. Payback isn’t immediate. Relationships don’t build quickly, even on Twitter!

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    1. Michael Mankowski Post author

      Steve, thanks for you perspective.  I understand your point about “what you are doing.”  I really have not used Twitter to “Tweet about lunch” so I do have a blind spot there. Something for everyone to think about.

      Best,

      Mike

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      1. Stephen Johannes

        The other problem with this conversation is that you assume all of us try to use twitter to promote some well polished corporate brand.  In fact for me it’s the opposite and instead twitter is a communication tool and not just an RSS feed on steroids(although those who use it that way are very clever).

        It’s more interesting seeing people share their personal experiences than brand messages.  Experience is related to what you do.  Life and twitter would be boring without sharing daily activities.  It’s part of building that personal relationship or giving insight to your personal experience.

        Take care,

        Stephen

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        1. Michael Mankowski Post author

          Hello Stephen, Thanks for the comment and I do see your point.  I have to admit, being a marketer, I look at everything through my marketing goggles. Sharing peronal activities and experiences is great for building personal relationships. My own use of Twitter is to share content and celebrate the SAP brand. Personally, I am not so keen on sharing my daily activities on Twitter.

          Best,

          Mike

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