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What is ‘digital’?

Hi SCN family:

I thought I’d drop back in to say hello and to share a bit of what I’m working on in the new job post-SAP.

As a leader of ‘digital’ here at Cisco, I’ve noticed a lot of disparity in what people envision when I use the word ‘digital’ …

So, we did some person-on-the-street interviews to capture that diversity of viewpoints, and to unpack and explore the answer to the question “what is digital?

Here it is, in six entertaining and enlightening minutes:

I’d be curious if you think we hit the target in our ultimate definition(s).

Also: what nuance of ‘digital’ did we miss? 


Mark Yolton

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