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Author's profile photo Timo ELLIOTT

UK and Ireland SAP User Group 2013


I attended the UK & Ireland SAP User Group (UKISUG) annual conference this week, at the ICC in Birmingham, UK.

philip adamsAfter workshops and other special events on Sunday, the main conference was kicked off on Monday morning by User Group chairman Philip Adams. 2013 sees the organization’s 25th anniversary, making it one of the oldest SAP user groups (along with VNSG in the Netherlands).

Adams talked about the history and goals of the organization, emphasized the user group’s role in the difficult discussions with SAP about license flexibility and simplicity – for example, during the introduction of new enterprise license pricing for SAP (a show of hands seemed to show that most attendees were not taking full advantage of the support they were paying for).

While vowing to continue the User Group’s work in this area, he praised SAP for its openness: “I don’t know of any other company that has engaged this much with users on licensing.” Adams pointed to SAP’s more flexible cloud licensing options as a sign of progress.

He then invited SAP UK COO Guy Armstrong on stage to discuss the tricky relationship between the organizations. Armstrong thanked the user group for its help in getting candid feedback from users.

IMG_8585UKISUG CEO Craig Dale emphasized the three pillars of the User Group: networking, education and influence. He calculates that members can receive the equivalent of more than 8,000 hours of free consultancy a year through their membership.

SAP UK Managing Director Tim Noble gave an overview of SAP directions, with customer examples such as Kingfisher, McLaren Group, and Plan International, and emphasized the importance of “user experience” to SAP in the future.

After a short break, it was time for the Demo Jam session, which was won by DJ Adams of Bluefin Consulting, who demonstrated the creation of a Fiori application from scratch in less than five minutes.


A narrow second (in my mind, at least), was the team from Keytree UK, who demonstrated an amazing 3D, immersive analytics environment integrated with SAP HANA.

The “HANADeck” demo won the Las Vegas DemoJam and while the technology may seem to be more a demonstration of technical prowess than a useful product, it turns out that there are indeed interested customers.


I presented the keynote of the analytics track, with an overview of what’s going on in analytics, some quick customer case studies, and an overview of SAP analytics product directions and positioning. Click below to download the slides (or pdf version here)


The afternoon saw a steady stream of great sessions including a demonstration by the UK Financial Ombudsman Service  of the SAP Dashboards the organization uses to provide performance dashboards to internal teams.

Large UK pharmacy retailer Boots explained the rollout of mobile dashboards to its executives, using SAP BW and SAP BI Mobile.

At the end of the afternoon, SAP co-CEO Jim Hagemann Snabe gave the main keynote, outlining SAP’s growth strategy.

He explained that while in the past there was a tendency to offer more value at more cost, the next wave of in-memory computing is giving SAP the opportunity to offer organizations more value at lower cost. In other words, organizations moving to the SAP HANA platform could benefits from lower costs of operation through greater simplification, while also benefiting from the new opportunities afforded by HANA’s exceptional performance.

jim cloud 690

The presentation also gave an overview of SAP’s cloud strategy, calling the SAP platform “the most comprehensive cloud infrastructure available in the market”. Snabe also reassured the audience that his pending departure from his role would not affect either company innovation or its relationship with Europe: “I feel strongly about not just where we are but also the future opportunities together, so I’ll give you my mobile number and hope that you will never need it”.


Highlights of the last day included Stuart Miller and Daneel de Villiers of SABMiller explaining the company’s SAP HANA strategy: “We have found SAP BW on HANA to be a game-changing technology”.

They explained that BW on HANA is now the standard approach for the company, and that this was justified by the lower total cost of ownership, rather than any performance gains: “We calculate that it is four times cheaper to maintain BW on HANA than on the current platform”.

In an afternoon session, Simon Griffiths, BI Manager for BBC Finance, explained that “you can’t transform management information without transforming the user experience” and outlined the techniques his team has used to create and deploy a variety of dashboards throughout the organization:


Overall, it was a great conference, a great opportunity to catch up with old friends (many of them sporting the results of Movember) and I look forward to next year. There’s another nice overview of the conference by SAP.Info here: Eager to Invent the Future Together.

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      Author's profile photo Sven Ringling
      Sven Ringling

      Hi Timo,

      thanks a lot for this nice summary!

      It adds a few interesting bits to the picture of the conference I attended, but missed due to the ludicrous policy of UKI SUG to block small exhibiting vendors from attending sessions (well, officially they block all exhibitors from attending sessions, but in effect all larger vendors are also SAP customers in some way or other and have enough funds to send an "exhibitor" team and a "delegate" team.)

      It may be from this limited perspective tied to the exhibition hall and gratefulness for your colleagues from SAP consulting at the User Experience stand that I'd like to add their demo stand and mini-presentations as a highlight of the event. They managed to shed a lot of light on the SAP User Experience strategy including some latest signposting I hadn't heard yet, and also demonstrated cutting edge real world use cases. Apart from HANA, this seems to be the most significant on-premise initiative and highly relevant to our own area of expertise in HCM.

      Thanks for posting!


      Author's profile photo Craig Dale
      Craig Dale

      Hi Sven,

      Thank you for your comments and I am sorry you were unable to attend any breakout sessions, however, exhibitors were able to attend all sessions at the event, apart from 3 or 4 (out of 124) where speakers specifically requested exhibitors be excluded.

      I will ask Matt to contact you direct to discuss this as you should not have been excluded from sessions and we want to ensure we prevent this from happening again.

      Please accept my apologies if this in anyway tarnished your enjoyment of the event.



      Author's profile photo Sven Ringling
      Sven Ringling

      Hi Craig,

      thanks for the clarification. Seems to have been a misunderstanding, but I certainly wasn't the only one. Other exhibitors said the same and some said "yes, that's the rule, but O just ignore it", which is not how I wanted to play it.
      I also asked at registration "Did I understand this correctly that being an exhibitor rather than a delegate I'm not supposed to attend sessions" and this had been confirmed.

      I'm glad it wasn't meant that way and so hopefully next year will be much better.

      (not sure why some speakers are still excluding exhibitors, but I guess there's not much lost on them, as the only reason I could think of as a speaker do do that, would be that I don't know my stuff and therefore don't want the people in, who are likely to have the best knowledge and hence most dofficult questions. So probably no good sessions anyway)

      If this can be made clearer in the communication next year that excluding exhibitors is an exception for when speakers explicitly ask for it (if you want to keep that option at all), I'd probably find it a much more valuable event next time round. Not only from a knowledge point of view, but also from a contact point of view, as I could have more meaningful conversations with delegates at my stand about the topics presented.

      Matt did try to contact me indeed, but I couldn't take his call then.

      have a good weekend


      Author's profile photo Craig Dale
      Craig Dale

      Hi Sven

      Thank you for your feedback and we will ensure communication of this is improved and I apologise for the incorrect information given by the registration team.

      I look forward to working with you in 2014!


      Author's profile photo Stephen Burr
      Stephen Burr

      Hi Timo,

      Good summary and it was nice to meet you briefly on Tuesday!  I see you skipped any mention of the Gala dinner...

      As part of an exhibitor team, I found the conference valuable to meet customers (old, existing and hopefully future!) and catch up with partners, old colleagues and friends in the SAP world as well as meet some Twitter connections in the flesh ... like yourself!



      Author's profile photo Mark Richardson
      Mark Richardson

      Hmmmm, need to figure-out how a Canadian can submit a session to this UK event for 2014...maybe one of my Influence sessions would be a good fit.

      Author's profile photo Gert Jan Oostrum
      Gert Jan Oostrum

      Hi Timo,

      Nice repo. Do you have a ppt of the SABMiller presentation ?

      I am interested in their story about HANA and BW

      Gert Jan

      Author's profile photo Timo ELLIOTT
      Timo ELLIOTT
      Blog Post Author


      I'm afraid not... There are lots of upcoming SAP Innovation Forums, though -- I hope one of those might be useful?