When was the last time a customer thanked you for delivering excellent service? You may be grateful for your customers’ business, but are they grateful for your way of doing business? Today’s empowered customers expect seamless service experiences and fast issue resolution from you—on every communication channel. In the age of the empowered customer, service is a key brand differentiator, critical to achieving customer loyalty and advocacy. Get ready for Thanksgiving with the New Rules of Customer Engagement, and find out how you can create thanks-worthy customer service experiences.

And Happy Thanksgiving, from the team at SAP Cloud for Customer.

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Kai Petzelt is Senior Director, Solution Marketing, SAP. Follow Kai on Twitter @kaipetzelt.

It takes more than a few apps to be a service superstar. Take a look at SAP’s customer engagement hub to learn more.

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