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Author's profile photo Bernard Chung

The New Rules of Customer Engagement for Marketing [Animated Infographic]

Marketers, when was the last time a prospect or new customer thanked you for the way you connected with them? You may be grateful for your customers’ business, but are they grateful for your way of doing business? Whether they are connecting with you online, in-person, or on social media, today’s empowered customers expect relevant, seamless experiences with your brand. Get ready for Thanksgiving with the New Rules of Customer Engagement, and find out how to create the kind of amazing experiences your customers would thank you for.

And Happy Thanksgiving, from the team at SAP Cloud for Customer.


Bernard Chung is Director, Solution Marketing, SAP. Follow Bernard on Twitter @MarketingIssues.

Gain deep customer insight, deliver amazing customer experiences, and be a marketing superhero. Take a look at SAP’s customer engagement hub to learn more!

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      Author's profile photo Nicolas Busson
      Nicolas Busson

      Hi Bernard,

      What if I would like to engage with my customers in a simple old fashioned way sending them letters (because my domain was blacklisted last time I executed an emailing campaign from SAP CRM): is there a standard tool we can use for that at SAP?