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What Dreamforce Attendees Have to Say About SAP Cloud [Video]

Once a year, holds its Dreamforce user conference at the Moscone Center in San Francisco. Once a year, we hear an uptick in conversations about apps, and cloud, and customer-centricity. And once a year, we wonder why no one is talking about one of the most important criteria of any CRM system—namely, do sales reps want to use it? Or are they just being sales-forced into putting up with a user experience that’s outdated, inflexible, and hard to use?

We wanted answers. So this year we decided to show Dreamforce attendees how a beautiful CRM interface really looks and feels—and gauge their reaction. Would we be met with indifference and apathy? Or surprise and joy? Watch what happens when SAP went to the streets of Dreamforce with a video camera, a microphone, and an iPad loaded with SAP Cloud for Sales.

Find out more about SAP’s Customer Engagement solutions here.

This video can be found on YouTube directly at this link:

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      Author's profile photo Debra Curtis-Magley
      Debra Curtis-Magley

      Fantastic video!

      Author's profile photo Former Member
      Former Member

      Way to go! Excellent quick thinking on the part of SAP Cloud Marketing folks to get this video out so timely. This will go viral....

      Author's profile photo Sara Woodward
      Sara Woodward

      Loving this! 🙂

      Author's profile photo Former Member
      Former Member

      Fantastic video - best proof is hearing from customers!

      Author's profile photo Anita Riegel
      Anita Riegel

      SAP HANA changing the world of business - love it

      Author's profile photo Michelle Schooff
      Michelle Schooff

      I tried to watch it but got a message that the video was removed by the user.

      Author's profile photo Former Member
      Former Member
      Blog Post Author

      @Michelle - really?  it's working fine for me

      Author's profile photo Former Member
      Former Member

      This is powerful!  Nicely done.

      Author's profile photo Former Member
      Former Member

      Gurdeep, thanks for sharing. At Dreamforce couple of Salesforce team/ partner made it feel like SAP CRM is desktop based solution and has no mobile interface.... quoting Coca-Cola Western Europe example...

      Author's profile photo Stephen Johannes
      Stephen Johannes

      Which is absolutely true that traditional on-premise SAP CRM is desktop based and you can pay SAP extra to mobilize the solution instead of SAP providing mobility as standard feature for CRM which needs to be the case.

      That being said when you are number two in the market, these type of activities are needed.  However only focusing on number one is probably short-sighted, and there is another competitor coming from behind that could possibly make SAP number three in this space that has better business process strengths.

      Take care,


      Author's profile photo Deepu Varghese
      Deepu Varghese

      Excellent video , we need more like these..

      Author's profile photo Marc TAKABACHET

      Great Job!!

      Good to hear such comments from Customers!

      Author's profile photo Alok Gupta
      Alok Gupta


      Author's profile photo Former Member
      Former Member


      Author's profile photo Brad Borkan
      Brad Borkan

      Amazing video.  Should be required viewing by everyone in SAP 🙂

      Author's profile photo Sumit Kumar
      Sumit Kumar

      Awesome, love it. Way to go! 🙂

      Author's profile photo Former Member
      Former Member
      Blog Post Author

      Thank you all for the comments on this video.  This was done on very short notice, with zero budget, and it would not have been possible without the efforts of Craig Downing, Amy Moore, and Aaron Olson from the SAP Cloud Marketing team!