Long Tail product handling in a web shop – Realization Concepts

Dear SCN community,

the handling of supplier products without a material master in ERP SD and MM order processes is becoming increasingly important, especially in the Retail and Wholesale Distribution space. In Retail and DIY home improvement businesses the handling of supplier products is also called “Long Tail business”.

Amazon and Thalia are known key players in in the Long Tail business and offer customers a wide variety of alternative products to choose from.

In my new blog which I published in the SCN ERP SD Sales Community I propose concepts to realize a Long Tail scenario in various business scenarios, and also in a web shop, either hybris or WCEM/InternetSales.

I hope you find the proposed concepts useful and I am looking forward to a fruitful discussion to bust the myth about the complexity to realize it.

Best regards,

Ingo Woesner

Dr. Ingo Woesner

Product Manager – Multi Channel

Suite Development Application Innovation

SAP AG