It’s all about the cutting edge this week as the Top 5 blog posts from SAP Business Trends tackle the latest in mCommerce and the cloud, as well as the evolving nature of customer experience in sports, social media and, well, everything else.
Nespresso is transforming its mCommere strategy to work across retail channels and focus on customers. Tim Clark serves up a piping hot cup of “the Nespresso Experience,” which will use state-of-the-art SAP technology to help the Swiss coffee company increase sales from $4 billion to $20 billion.
SAP’s new chief information officer has more to do than run SAP’s internal IT architecture and consolidate the entire company’s cloud delivery efforts. Via blog post and video, Derek Klobucher lets Björn Goerke explain his plan to show customers and partners how SAP Runs SAP in the cloud.
A stellar sports fan experience 100 years ago might have involved a hot dog in the stadium or a radio broadcast enjoyed at home. Kaan Turnali looks to the future to imagine how integrated and connected sports organizations will offer more to fans than ever before — based on today’s technology.
It’s not enough to be an expert, or even to offer something new via social media. Christopher Koch shares how the best tweets are actually irresistible invitations to learn more — and their authors are knowledgeable guides who take their readers on a journey.
Failure to compete can cost species and companies their existence. Savita Raina describes how innovation is like evolution, and how the freedom to experiment, fail or succeed can be a competitive advantage for profits and survival.