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Author's profile photo Ido Shamgar

The Principles of Design Thinking

Today at #SAPTechEd, we talked with Janaki Kumar and Michael Kögel from the SAP Design and Co-Innovation Center. They are working with companies around the world to help them innovate using the Design Thinking methodology.

But what is Design Thinking? And how can companies leverage it to better Innovate and build products or applications that will delight their consumers?

By the way, did you know that SAP is extensively using it to build its own applications? For example, SAP Fiori was built from the ground up using Design Thinking.

In this first video, Janaki explains the core principles of Design Thinking, namely: Creativity, Teams, Empathy and Iteration.

In the second video below, Michael walks us through the Design Thinking process and how companies can leverage it.

Design Thinking Core Principles:

Design Thinking Process:

To learn more about Design Thinking, go to:

For more information on SAP Services go here. Join the conversation on SCN and make sure to follow our live reporting from #SAPTechEd on Twitter @SAPServices

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      Author's profile photo Michael Koegel
      Michael Koegel

      Thank you Ido for having us!

      You can  join the discussion on Design Thinking on SCN

      and follow us on Twitter @SAP_designs

      Author's profile photo Heike van Geel
      Heike van Geel

      Thanks for promoting the SCN DT community Michael Koegel

      hello SCN,

      in the spirit of DT and the notion of iteration please do let us know how the DT community  can be improved and participate in the poll 🙂