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Author's profile photo Tim Clark

Ferrero Germany: “We try to use the latest release of SAP, always”

Founded in 1946, Ferrero Italia has grown into a 7.8 billion euro brand powerhouse comprising 38 subsidiaries with 22 production plants that use 1,000,000 tons of confectionary each year. To keep pace with high demand for its popular brands, such as Nutella and Kinder, one of its subsidiaries, Ferrero Germany, is using the SAP mobile business intelligence (BI) app to provide BI reporting on iDevices.

“We try to use the latest release of SAP, always,” said Gesa Fuchs who handles reporting for top management at Ferraro Germany. Fuchs said her company set out to only use pre-configured solutions, which they hoped would reduce complexity for the 500 iPads and 400 iPhones that required “reasonable useage within the BI area.” Fuchs said all of Ferrero’s SAP data occupies one SAP Business Warehouse system that serves 1,200 users and was used as the company’s “starting point for mobile.”

Here’s a schematic of Ferrero’s Mobile BI Reporting Areas that spans approximately 270 different reports and dashboards:


And here’s the BI reporting apps being used at Ferraro Germany:


What do you think, is Ferraro Germany on the right track with its Mobile BI deployments?

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      Author's profile photo Fábio Luiz Esperati Pagoti
      Fábio Luiz Esperati Pagoti

      I don't know how does it work in the mobile world but I believe this strategy is often not used in the ERP side of things. I work as an ABAP consultant and usually I see companies deciding to implement not the latests, but the second newest release for their ERP system (ECC).

      This is due the fact that the least release (aka Support Package) might still contain bugs which might not be solved by SAP yet.

      However is good to hear about companies which are aware about the benefits of having an up-to-date release in their landscape.