The first phase of the mobile revolution drove IT to look for ways to make workers more productive – in an orderly way. The next phase is about using mobility more strategically to transform the enterprise.
A new IDC benchmark study found 77% of US and European companies supply smartphones to their employees, while 49% supply tablets1. Yet, according to a recent survey sponsored by SAP and conducted by IDG Research, only 18% of organizations have an enterprise-wide mobility strategy2.
This is surprising, considering the tangible benefits mobility can deliver in many aspects of the business:
- Workforce productivity – accessing applications, services and documents from anywhere makes collaboration easier – across departments and locations – and BYOD policies can reduce technology training time.
- Sales – integrating mobile devices with CRM applications gives sales teams access to real-time customer data, which can increase win rates and shorten sales cycles.
- Operations – collecting real-time data from remote locations can cut response times, improve forecasting accuracy and lead to faster, more informed decision-making.
- Customer Service – reaching customers directly can improve the purchase experience and increase loyalty, while helping companies resolve problems more quickly.
By providing secure access to real-time information on mobile devices, organizations can spread Big Data insights throughout their operations and equip people to make data-driven decisions. It’s time to put the power of mobility in the hands of your people – and release an unstoppable flow of innovation and creativity.
1VCIO Playbook: How Mobility Can Transform Your Business
2Webcast: Mobile in the Enterprise: The Gap between Expectations and Expertise