Recently there was a lot of excitement going on around applications, platforms, and infrastructure hosted in the cloud. Especially strong external opinions were forced on SAP in this area. In my personal opinion you should take a look at the whole picture to better understand the direction in which the cloud is moving, the transformation process that is taking place and the great opportunities this will create for companies that decide to get unwired. In other words, the transformation to the cloud has become serious business.
Now SAP has decided to move all cloud applications to an in-memory platform hosted in the cloud. That means all of the business applications in the cloud are powered by incredibly powerful HANA in-memory technology. This also means it will be possible to unify analytics and transactions into a single in-memory platform for smarter business innovations, faster business processes and simpler business interactions. 
It is hard to deny the explosion of enterprise resource planning (ERP) vendors that are now offering their services through a cloud-based delivery model. This decision is placing SAP on a head position at the heart of the cloud battle in this competitive environment.
Moving forward
At SAP, we are moving forward at incredible speed. SAP is rapidly creating new cloud hardware and software offerings. These offerings are innovative in a lot of ways. The choice for a platform based on in-memory technology opens the door to all kinds of innovative new business models with real-time access to information. We are amazed by the great ideas our customers come up with, leveraging the power of in-memory computing. Furthermore, organizations that decide to bring ERP to the cloud, are becoming more transparent, efficient and agile in a heartbeat. So you see, cloud is not a hype, it’s serious business and can have an even more serious impact.

Hybrid: the convenient route

At this moment, we see a lot of large enterprises moving to the cloud. The way almost all LE’s approach the cloud is by combining on- and off-premise solutions, combining the best of on-premise and the best of cloud. This 2 tier (hybrid) approach is in many cases used as a migration tactic because it perfectly fits to a lot of complex IT landscapes. The much talked about SAP Business ByDesign for example is a comfortable application to start a cloud strategy with.  Especially since SAP is committed to becoming The cloud company, and as such, is fully committed to SAP Business ByDesign.

SAP is taking a significant and innovative leap forward by putting all of its cloud offerings on the SAP HANA Platform. It’s exciting. It’s serious business. It’s
strategic business even. SAP HANA will be the single, unified platform that enables businesses of all sizes across all industries and lines of business to
run their entire business in the cloud more efficiently and effectively than ever before. And who could say no to that?

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