Click here to find out more about STM, and how it co-innovated with SAP to create STM Merci, its award winning mobile app!
Settling into your seat on the bus home from work, you look forward to a relaxing weekend with friends. Then it hits. You forgot to make plans for the evening, and it’s your best friend’s birthday. No worries – just pull out your phone, and a few taps later, you’re all set. A half-price bottle of wine at a new, Italian bistro followed by upgraded seats at a concert. It’s as though the app read your mind.
For you, it was easy…and rewarding. In the background, however, a lot was happening. To provide a personalized experience, it matched your real-time context (who, where, when, what), your preferences, and interests with highly relevant offers and recommendations. Instantly, it selected those that would pique your interest and delivered them straight to your phone.
Surprisingly, this mobile experience didn’t come from the hottest, venture funded startup from Silicon Valley. However, it did leverage the latest innovations in big data, analytics and mobile to deliver precision marketing. By co-innovating with SAP, and leveraging SAP Precision Marketing, La Société de transport de Montreal (STM), North America’s 4th largest public transit organization, conceived and developed STM Merci, this transformative app.
Since launching this May, it’s been a huge success, winning praise from both STM’s riders and its merchant partners. Within 48 hours it became the #1 app on Apple’s Canadian App Store under the lifestyle category. Equally impressive – over 50 percent of the app’s users are completing their profiles and preferences leading to a better user experience which translates to higher conversion rates for offers presented by STM’s merchant partners, marketers across all industries who are eager to deliver more personalized and relevant campaigns.
And, last night, STM added another notch to its belt, winning the Constellation Research SuperNova Award for Next Generation Customer Experience. This is quite impressive given that STM was selected over 16 incredible finalists that were originally whittled down from hundreds of applicants. Our hat’s off to Pierre Bourbonniere, STM’s Head of Marketing, and the entire STM team on this terrific accomplishment. Here’s to much more success as you continue to transform the transportation industry, making life better for your 1.2 million daily riders and hundreds of merchant partners.
To hear more about STM Merci and SAP Precision Marketing – and to interact directly with Pierre Bourbonniere – join our webinar on November 12, presented by Loyalty 360 – click here to register for free.