Oxford Economics is a world leader in economic analysis for business and government, specializing in global forecasting, economic impact analysis, and evidence-based thought leadership. Founded in 1981 as a joint venture with Oxford University, Oxford Economics is now a leading independent economic consultancy. Headquartered in Oxford, UK, with offices around the world, the firm is known for the rigor of its work and as a trusted resource for decision makers.

SAP has engaged Oxford Economics for research programs including Real Time Business, SMEs: Equipped to Compete, and, of course, Unlocking the Cloud. The value of these projects lies in their deep and objective exploration of the topics at hand. The output is not about SAP or its products and services, but about the trends and technologies that define global markets. This provides SAP with actionable intelligence to share with its customers and employees.

Here, you can find two blogs on the latest research conducted by Oxford Economics about the Mobile topic.

  • Putting mobility to work
    • Companies are investing in mobile technology and expect to see rewards in the next few years. Several key factors drive optimal results from cloud-platform investments.
  • Mobile strategy with a customer focus
    • By the end of this year, more than half of all internet activity will involve smartphones, tablets, laptops, and other mobile devices, according to consulting firm IDATE. Companies cannot afford to ignore this, so they are investing in mobile strategy and tying it in to their cloud platform plan with the hopes of increasing productivity, brand loyalty, and revenue. Above all, businesses are prioritizing customer-facing strategy in mobile clouds—customer reliance on smartphones and tablets demands it.

Oxford Economics will be featured throughout our SAP Runs SAP Social Media Decathlon and their experts will join us for an SAP Runs SAP Google Hangout this Wednesday, October 30th, 2013 at 9amEST/2pmCET.

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