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SAP Runs SAP Hangout on Cloud topic with Martin Heisig (SAP), Christian Horak (SAP), and from Oxford Economics: Edward Cone and Adrianna Gregory

The SAP Runs SAP Social Media Decathlon is here! One of our biggest events, that you don’t want to miss, is a Google Hangout on Cloud, with SAP and Oxford Economics experts. is a social media research hub created by Oxford Economics and SAP. The aim is to provide a platform for you and your industry and IT peers to discuss and exchange ideas about the ways cloud computing and cloud platforms are being used to bring your businesses to the next level of collaborating with partners, enhancing customer experience by rapidly developing new applications, and leveraging mobile services. In this SAP Runs SAP Hangout, we will discuss how Cloud has already changed the business and how it will continue into the
future, and what this means for SAP and other organizations.
In this interactive discussion, we’ll take a deeper dive into:
  • Trends affected by Cloud
  • How and when Cloud changed the
  • How is SAP already running in the
  • What does the future bring?
When: Wednesday,  October 30, live @ 14:00pm CET, 9:00 am ET
Where: Watch via the live video stream on SCN welcome page and on the official SAP Youtube Channel (once the event starts) and follow the discussion on Twitter #SAPRunsSAP

  • Don’t worry; you DON’T need to have a Google+ account to watch the live stream. Simply click the above links (works with any browser) to watch and listen to the conversation

Download the event to your Outlook calendar from the attachment at the end of the post!
About Our Guests

Martin Heisig, Senior Vice President
of Infrastructure Services and SAP HANA Enterprise Cloud Operations
In this role he is responsible for SAPs global IT infrastructure including office and workplace equipment, backend systems, data centers, network and WAN
infrastructure as well as SAP system management for SAP’s business, development and training & demo environment.
He is managing SAP’s Global IT Infrastructure Services and SAP HANA Enterprise Cloud operations with a world-wide organization of 1200 employees.
Christian Horak, Global VP of Product Marketing for SAP Business ByDesign, SAP Cloud for Financials
& SAP Cloud for Travel and Expense

In this position Horak is responsible for providing and driving solution positioning and messaging as well as thought leadership programs across geographies, industries and routes to market to increase reputation, relevance and pipeline impact for SAP Business ByDesign and other elements of the SAP Cloud portfolio including SAP Cloud for Financials and SAP Cloud for Travel and Expense.
Prior to his current position, from 2007 until 2010 Horak was responsible for SAP NetWeaver marketing and before that he lead the early marketing definition for SAP Business ByDesign. Horak has over 25 years of experience in global software marketing, product management and business development for very small and midsize companies as well as large corporations. In the course of his career Horak defined and executed go-to-market approaches for large enterprise software, for solutions for small and midsize enterprises as well as professional services offerings.
Edward Cone, Managing Editor/Senior Analyst, Thought Leadership @ Oxford Economics
Ed Cone leads research projects for the Thought Leadership group of Oxford Economics, with a focus on the use of technology by businesses, and directed SAP’s Unlocking the Cloud program for the firm. Ed joined Oxford Economics after more than two decades as a business and technology journalist, including stints as an editor and writer at Ziff Davis Enterprise, a contributing editor at Wired, and as a staff writer at Forbes. An early adopter of social media, his case study on the use of the internet in presidential campaigns and corporate marketing won a national editors’ award for excellence. Ed also wrote a newspaper opinion column for many years in his native North Carolina. He has a BA from Haverford College.
Adrianna GregoryEditorial assistant for Thought Leadership @
Oxford Economics
Adrianna’s  focus has been on technology and finance. She is a regular contributor to and has helped develop presentations for SAP’s Unlocking the Cloud program. Before joining Oxford Economics, she edited for several academic research and literary journals. She has degrees in comparative literature and Russian from The University of Georgia.
How to Join the Conversation?

  • Don’t worry; you don’t need to have a Google+ account to watch the live stream. Simply click the above links (works with any browser) to watch and listen to the conversation.
Chat and Ask Questions

  • The tweetchat is following the #SAPRunsSAP topic. Join the conversation and tweet your comments/questions while you watch the live
    video stream – using the hashtag.
  • What’s a tweetchat? It’s a real-time “meeting” on Twitter, 140 characters at a time. Simply log in to Twitter (you can create an account at and include the hashtag #SAPRunsSAP along with your comments and questions. You’ll be in the conversation! Watch the stream of tweets with Twitter or any Twitter app (such as Tweetdeck, Hootsuite, or


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      Join the hangout happening right now live!

      Tune in on Twitter via #SAPHangout and ask questions