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  1. Richard Hirsch

    Interesting blog.

    The free trial version of SAP CEI covers the SAP Audience Discovery & Targeting part of the application. In order to get to know the capabilities of the entire SAP CEI suite, you have the possibility to start a pilot project running in the SAP HANA Enterprise Cloud. Within the pilot project, you can run the application with your own business data without investments in hardware. The cloud system is ready to use within a couple of days.

    How exactly does this work? My assumption is that the data from the customer’s OnPremise CRM environment would have to transferred to the HANA Enterprise Cloud.

    1. Karina Herrmann

      Hello Richard.

      yes, your assumption is correct. One option is to transfer the relevant OnPremise CRM date to SAP CEI deployed in the cloud. But it is also possible to “feed” the system with any other data source relevant for segmentation including data from ERP backend systems.

      Best regards,

      Karina Herrmann


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