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Author's profile photo Former Member
Former Member
October 28, 2013 1 minute read

Experience the SAP HANA application SAP Customer Engagement Intelligence (SAP CEI) at zero costs

From now on you have the chance to explore the High Performance Application SAP Customer Engagement Intelligence completely for free in the cloud. Via the SAP HANA marketplace you can quickly order your free trial access by only pushing a button. Within less than two hours you are able to log on to the system and experience the applications features and great user experience.

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Discover how the application can help you to easily find the right audiences and target the right customers for your marketing activities. Learn how it supports you to intelligently identify revenue and margin opportunities based on a clear 360 degree view of the customer. And see how simple it is to create, execute and track sales initiatives.

The SAP CEI Suite consists of three applications:

SAP Audience Discovery & Targeting

  • High performance customer segmentation on big data
  • Great visualization & exporation tools to slice and dice data on the fly

SAP Social Contact Intelligence

  • Follow conversations and understand affinities
  • Score customer interactions
  • Lead from anonymous contact to customer buying

SAP Customer Value Intelligence

  • Strategic market segmantation using balanced scorecard, whitespace analysis, etc.
  • Develop revenue and margin in profitable way

The free trial version of SAP CEI covers the SAP Audience Discovery & Targeting part of the application. In order to get to know the capabilities of the entire SAP CEI suite, you have the possibility to start a pilot project running in the SAP HANA Enterprise Cloud. Within the pilot project, you can run the application with your own business data without investments in hardware. The cloud system is ready to use within a couple of days.

Besides the free trial and the pilot projects running in the cloud, SAP CEI is productively available in the cloud as well. Which means  that there are two fully supported deployment options for SAP CEI: on-premise or in the SAP HANA Enterprise Cloud. The illustration below shows, how a customer could have an easy, fast and riskfree try-before-buy-experience with SAP CEI.

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Sign up for your free trial today and enjoy SAP Customer Engagement Intelligence, powered by SAP HANA.

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      3 Comments
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      Author's profile photo Richard Hirsch
      Richard Hirsch

      Interesting blog.

      The free trial version of SAP CEI covers the SAP Audience Discovery & Targeting part of the application. In order to get to know the capabilities of the entire SAP CEI suite, you have the possibility to start a pilot project running in the SAP HANA Enterprise Cloud. Within the pilot project, you can run the application with your own business data without investments in hardware. The cloud system is ready to use within a couple of days.

      How exactly does this work? My assumption is that the data from the customer's OnPremise CRM environment would have to transferred to the HANA Enterprise Cloud.

      Author's profile photo Karina Herrmann
      Karina Herrmann

      Hello Richard.

      yes, your assumption is correct. One option is to transfer the relevant OnPremise CRM date to SAP CEI deployed in the cloud. But it is also possible to "feed" the system with any other data source relevant for segmentation including data from ERP backend systems.

      Best regards,

      Karina Herrmann

      Author's profile photo Richard Hirsch
      Richard Hirsch

      Thanks.

      I don't know whether you noticed but I blogged about the CEI solutions yesterday.

      D.