This morning the announcement of SAP Mobile Platform 3.0 was made. I was able to sit down with the head of the product team to learn about this release and why it is so significant to the mobile market.

Watch this 8 minute in depth interview about the release of SAP Mobile Platform 3.0 with Tony Kueh, VP of Global Product Development, SAP Mobile  solutions. Hear why with this release, the SAP Mobile Platform has become the industry’s most open, standards-based, fully unified mobile application development platform.

But there is more. Our mobile customers are sharing their stories about their use of SAP Mobile Solutions and specifically SAP Mobile Platform.

Phillips 66, an energy manufacturing and logistics company ranked No. 4 on the Fortune 500 list, is connecting its employees through mobile technology to empower its workforce and gain competitive advantage. The company recently unleashed more than 2,000 iPhones equipped with business productivity apps for employees in less than two months. Read the Forbes article Phillips 66 Uses Mobile Innovation To Boost Productivity And Business Agility for full details.

There is more information about the launch of SAP Mobile Platform 3.0 at sap.com/smp. Stay tuned for more information this week as we launch our industry leading mobile application development platform at TechEd Las Vegas 2013.

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