The world’s digital data reached 2.7 zettabytes in 20121 and it will multiply 50 times in the next eight years2. Already, every second, 386 apps are downloaded, 1,633 thoughts are tweeted, 6,679 ads are requested and 1.2 hours of video are uploaded to YouTube2. And that’s without counting credit card swipes, sensor readings, bar codes or myriad other sources of structured and unstructured data.

It’s hardly surprising that traditional systems and data warehouses can’t keep up. Luckily, now there are new ways to turn the data avalanche into competitive advantage. Real-time analytics will let you capture, organize and analyze data as it arrives – and make decisions quickly. Which is why 70% of companies now see Big Data as an opportunity, not a problem3.

However, 53% of companies already notice a big gap between the availability of Big Data and their ability to analyze and gain insights from it4.

That’s where real-time analytics comes in. Technologies such as SAP HANA and SAP Analytics are driving business innovation, from preventive transport maintenance to timely retail promotions, from instant, tailored mortgage offers to customized motor insurance based on individual driver patterns, habits and behavior.

Real-time analytics unlocks the value in Big Data by capturing, organizing and analyzing information as it arrives. It answers questions in seconds, rather than the hours – or even days – you were expecting. It enables you to interpret the past, understand the present and predict the future. In short, Big Data leads to big insights.

Which means more efficient operations, attracting and retaining more customers, accelerated growth, lower IT costs and a more responsive organization. It’s no wonder that 70% of executives expect a return on their Big Data investments within 12 months5.

You can learn more here or join in the conversation at #redefinedata.  

1IDC Predictions 2012: Competing for 20:20, doc #231720, December 2011

2The Fairy Tale Romance of Big Data and Real Time Analytics, SAP video

3TDWI survey results for Best Practices report on Big Data Analytics

4 SAP Performance Benchmarking for High Performance Analytics, 2012

5Harris Interactive on behalf of SAP AG, April 2012

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