Un-Boggling the Mobile Consumer
The Mobile Consumer report released this week by SAP (my employer) is such a comprehensive look at the current—and future—state of mobile commerce, it’s mind-boggling.
That’s why we’ve put together this very cool interactive website that paints a clear picture of all we learned, with charts, graphs, maps, and the ability to drill down into any statistic that interests you. We break the numbers down by region, country, and market maturity (developed, developing, and emerging economies). It shows you what consumers are doing currently, what they want to do, what makes them try new services, what keeps them from doing more with their mobiles. Fascinating stuff.
Take a look. Here’s the link to the interactive site.