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Author's profile photo Former Member

Social media users in account and contact

With CRM 7.0 for EHP3, SP01, the following is available:

  • New assignment block “Social Media Users” in account and contact overview page.

This allows you to maintain social media users, such as Twitter or Facebook accounts, for an account / contact in SAP CRM, and by doing this having more valuable information availble. This can help, to get more innsight and and a better understanding of your customers and contacts.

  • Report that updates social media user data in accounts and contacts with the data from the corresponding social networks, including the unique social user IDs. – Prerequisite: You need to implement interfaces to these social networks (find details in SAP Note 1832462).

Hint: By having the unique social user IDs you can link further information from the social networks with the account / contact data in SAP CRM.

Find more information in business function CRM_SMI.

Note: CRM 7.0 for EHP3, SP01, is already generally available (since August 2013).

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      Author's profile photo Former Member
      Former Member

      Hi Jutta,

      Great stuff 🙂 Thanks for your share. I'm really interested in sociaI media integration and I have a question that I hope you will answer 🙂 . Will the assignment of social media users to accounts/contacts be carried out manually or will there be some kind of automatization (i.e. based on email address)?

      Thanks a lot.


      Author's profile photo Former Member
      Former Member
      Blog Post Author

      Hello Engin,

      The first time manually. But as soon as you have linked such a social media user to the right contact or account you can also use a report to update the social media user information on a regular basis. This is of course dependent on what data the social network data provider allows to pull from there.

      Hope this helps.