“How do we “normalize” cycling as a transportation choice for all types of trips and all ages (children to seniors), and how do we change the perception of cycling into that of a totally normal mode of transportation, rather than something only appropriate for “those” [stereotypes of youth, men, athletes, Caucasian, poor, etc.] people?
There were 24 participants, consisting of both SAP interns and students from the Sauder School of Business. Divided into four teams, participants had under five hours to complete the Design Thinking process and create a solution. Each team was given five minutes to present their solution to a panel of judges, which included representatives from City of Vancouver’s Sustainable Transportation team, a Professor from UBC Sauder School of Business, and Kirsten Sutton, MD SAP Labs Canada.
The room was filled with energy, intense discussion, and like any Design Thinking session…sticky notes. Even though Design Thinking was a new concept to most participants, the teams learned quickly through the support of multiple Design Thinking coaches and City of Vancouver representatives.
Congratulations to the two winning teams for their innovative and detailed solutions, both which centered on incentive programs to encourage individuals to use biking as their standard method of transportation.
Special thanks go to the SAP Vancouver team who organized the event, the participants, and the City of Vancouver for making this Design Thinking Jam a great success!