Who’s leading the World of Innovation?
If you’ve been following World of Innovation, you’ll know it maps social media conversations around the world. If you haven’t, you should really check it out.
The map shows where people are talking about innovation and what topics are inspiring them. The results are split into seven categories: business, culture, lifestyle, retail, science, sport and technology. Since launching, the map’s shown over 252,630 conversations about innovation.
In fact, the results are in from the first week and it’s the US and Germany doing most of the talking. Both countries top all seven categories between them. And what’s even more interesting is that Brazil ranks among the top three countries in three categories.
First place: Germany
It was always likely that Germany would feature in the top countries talking about innovation. After all, this is the nation that brought the world the printing press, the diesel engine, the first computer and the air bag. Our tool shows Germany top for the majority of categories. It had the most discussions about innovation in business, culture, sport and technology.
Second place: the United States
I thought the United States would probably be up there in a few categories. Aside from having the world’s largest economy, the country has moon travel, laser technology, the Internet, and the artificial heart to confirm its innovative pedigree. The focus on science came through in the tool too – the United States had the most conversations about science. It also topped the charts for retail and lifestyle.
Three thirds: Brazil
You’d be forgiven for thinking that the talk around inspiration and innovation in Brazil would be around soccer with the World Cup coming up in 2014. However, the world’s fifth largest country and seventh largest economy had retail, science and technology on its mind in week one. It had the third highest number of conversation in these categories.
Adding to the conversation
You’ll find a whole lot more exciting insight and features in the World of Innovation. I encourage you to check it out. Now, you’ll find individual tweets from around the world, an infographic that shows the trends in conversations about innovation and our own inspirational playlist. What are you waiting for?
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