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Diginomica: Your performance goals need a goal post

Sameer Patel_Pic Adjusted.jpgSameer Patel, senior vice president and general manager for enterprise social software at SAP, wrote today about research results from analysts at Bersin that “shatter strongly held beliefs about buyer perception of Social Talent Management technology.”

What was it that Bersin reported? Among other findings, their survey results indicated that “Application of ‘social media’ to Goals and Performance Management seemed least interesting to responders.” That finding, Patel says, is worth a longer discussion because “the first crop of social goals and performance management technology really didn’t do the concept justice.”

“Companies need to distinguish between managing performance and actual performing (getting the work done). In other words, performance management isn’t a ‘popularity contest’ and a good chunk of what’s been characterized as Social Performance Management has been just that. In fact, (lower caps) performance management is about striking the right balance between assigning goals and collecting accurate data for assessments and providing venues and ways to execute business strategy.”

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