Changing the Game of SAP User Experience
“What can be done to improve SAP’s user experience?”
“Which tools are available and when can they be used?”
“How can SAP Design Services help to achieve user experience success?”
To answer those questions I recently hosted a Webinar, presenting SAP’s User Experience (UX) strategy to SAP customers, and talked about how this strategy can be applied to their organizations. In this blog I would like to recap and share the UX strategy and how SAP’s Design Services fit into the picture. The SAP User Experience Strategy The way people work with software has changed dramatically over the last number of years. Today people use intuitive touchscreen devices as part of everyday life, and they are used to the speed and simplicity they get from their experiences with Facebook, Google, Apple, Amazon and Pinterest. This experience raises the bar as users demand the same experience from SAP solutions. Customers are increasingly telling us that user experience is the differentiator, not just the features and functions.
Hence, starting in fall 2012, we did what we preach when talking about customer centricity and invited our customers to tackle the user experience challenge jointly, as one team. All participating parties brainstormed, exchanged, analyzed and defined as a result the new user experience strategy: NEW, RENEW and ENABLE. This is enabling customers to get ready for changing the game of user experience! Here’s the big picture of the UX strategy that the customer / SAP team co-developed:
- Provide consumer-grade UX for new applications
- Renew existing applications by improving the UX of software supporting the most commonly-used business scenarios
- Enable customers to improve the UX of the SAP software they use to perform their own mission-critical business scenarios
How do SAP UX Design Services fit into the picture?
The good news: more and more IT organizations around the world are realizing that being successful requires more than an efficient software implementation; they need to understand the end users and their goals, needs and motivations. Customers are taking steps further in this direction; they are asking our advice on how to establish design practices that can guide them towards a more human-centric approach in their software implementation. Our new portfolio of design services is our answer to this demand. SAP is offering end-to-end design services, backed up by SAP’s UI technologies and extensive global enterprise expertise.
„We now have the tools and technologies to support a user-centered design methodology. Now we have to change the way how we engage. Design skills are rapidly becoming the premium. It is a different way of thinking. SAP offers Design Services that can help us to learn and do it ourselves.“ Benjamin Salter, Valero
To find out more about the SAP UX strategy and our UX design services, download this presentation and watch the recording of the webinar session here.
Keeping the conversation about User Experience going
I am looking forward to hear from you, what you think about SAP’s user experience strategy and the UX design services.
Global Head of the Design & Co-Innovation Center, SAP