Skip to Content
Author's profile photo Gali Kling Schneider

Behind the Scenes: Jason Lax

I’m very happy to be able to share today another sides of a well-known community manager, Jason Lax. Many of you know Jason from his great SEO blogs and daily support in such spaces as the SCN Support but now you can go ‘Behind the Scenes’ and learn more about this professional, service oriented SCN Team member. JasonLax.JPG

Please share some personal details about yourself:  I’m originally from Montreal, Canada and now live with my family just outside of Tel Aviv in Israel. I love being outdoors (hiking, skiing, skating, jogging, climbing) and, when I’m stuck indoors, reading, cooking or fixing something that most people would call a repairman for (this makes my wife incredibly happy). I’ve been lucky enough to live in four countries—so far—picking up more than a little of the local language each time.
Gali: Jason also takes beautiful photos, many from his travels whether local hikes or those from countries he’s lived in like China. I recommend following Jason’s Instagram to see more!

Details regarding your group and role: I’m part of SCN’s Content Strategy team and have been for the past 6 years. I started off in production (uploading documents and videos), which I still help out on from time to time.  Now I’m the lead for SEO (search engine optimization: making sure our members and visitors can find everything on SCN via Google, Bing, Yahoo! and site search), I’m the content strategist for about 90 topic spaces, and I take a lead in helping members in the SCN Support and About SCN spaces.

What do your daily responsibilities entail? My day is usually split between monitoring and optimizing SCN’s search experience, supporting our members in SCN Support and also our Moderators, and then there are Space Editors how reach out with question on best practices and reporting.  I also conduct periodic space audits to make sure SCN has a healthy level of engagement across the community: no one really likes getting my warnings but it’s really important that make sure things are running smoothly everywhere. Lately I’ve been working on a Flipboard magazine called The SCNetizen

What is your favorite SCN space and why? I conduct quarterly audits where I really get to know many of sub-communities we have on SCN. What’s my favorite space? You know what, it’s not the spaces or the content: it’s the people. It’s the diversity of the members with their different roles that are really interesting and are rewarding to interact with.

Please share about an interesting project you’ve worked on: There are really two of them.  I’ve been working on SEO for the last four years and it’s been very rewarding to watch our search traffic grow by at least a tenfold over that time: SEO has  enabled many people to discover and join the community while getting help and guidance on whatever is it they’re working on or interested in. The second project was the launch of the New SCN on the Jive platform last year. Not many people get to take part in a website migration of this size over their career (merge 3 sites with over 20 million URLs into a brand new platform) and, although it was a bumpy ride, I’m confident this was the right move at the right time for the community.

What would the community be surprised to learn about you?  I dream in different languages, handle just about all the cooking at home (I’m slowly building a collection of vintage cookbooks: you know, the ones without pictures), and that started off my career in clothing manufacturing as a production manager for constructed garments (a fancy way of saying jeans and slacks).

Jason sits in the office next to mine and more times than not he’ll have music playing quietly 🙂   I asked him to share a selection of his favorites: Oh boy…between the vinyl stored a my brother’s (I used a record carrying bag to transport my first laptop), CD’s & mix-tapes at my moms and a few thousand tracks stored digitally across devices, where do I start? I’ve been listening to BBC 6 a lot lately and sometimes Radio France’s LeMouv. Radio is great for discovering new music and Shazam has made finding and acquiring those new tunes a lot more easier than it used to be (though I miss the ‘hunt’ sometimes).  Here’s an eclectic list of what I’ve bought on iTunes recently: (Do you think they’ll let me select the SAP TechEd band one day?)
• ‘Afara E Intuneric’ by Dona Dumitru Siminica (Romanian Retro Music)
• ‘Let’s Go Swimming Wild’ by Sweet Baboo (Let’s Go Swimming Wild)
• ‘Sugar Man’ by Rodriguez (Searching for Sugar Man)
• ‘Pyar Ki Ek’ by Nisar Bazmi (A Touch Of Class – Nisar Bazmi Instrumental)
• ‘Got My Mojo Working’ by Muddy Waters (The Very Best of Muddy Waters (Blues Classics and Essentials))
• ‘The Stars (Are Out Tonight)’ by David Bowie (The Next Day)
• ‘A Tooth for an Eye’ by The Knife (Shaking the Habitual)
• ‘Hard Times’ by Baby Huey (The Baby Huey Story – The Living Legend)
• ‘Let’s Wade In the Water’ by Marlena Shaw (Northern Soul Keep The Faith Vol. 6)
• ‘La Foule (Que Nadie Sepa Mi Sufrir)’ by Maria Lerma (Vintage Pop No. 118 – EP) –> Took me 9 years to track this one down after hearing it in a museum in Mexico City
• ‘Merci Bon Dieu (Instrumental)’ by Henri-Pierre Noel (Piano)
• ‘Reflektor’ by The Arcade Fire  You’ll want to experience this one at

Gali: Well Chip Rodgers do you think Jason has a chance to weigh in on our next SAP TechEd band? 😉

Please help us grow from your personal experience; share one tip/resource/guide/experience that you recommend after finding it helpful from personal experience. While it’s important to be able to rely on yourself to get things done, you’re also only as good as the team you’re working with. This means being a good listener, collaborator and having a willingness to be open and accepting of different opinions and ideas.

The next four questions are taken from the Actor Studio interview questions:

What is your favorite word: amour
Least favorite word: I want to say ‘twerk’ but I’ll go with ‘hate’
What sound do you love: rain
What profession other than yours would you love to attempt: something where I’d use my hands more, such as cooking or carpentry

You seem to be everywhere at once and are especially active in the support spaces. How do you manage it? Any tips/best practices for other community members? I’ve been grooming my Activity feed and Communications inbox for quite some time: following importing stuff and tracking whatI don’t want to miss.  I’m pretty religious about reading everything in Communications so I don’t miss anything.  I also use Google Alerts to be notified on important keywords and often browse all new documents and blog post in Through my SEO monitoring I also get to see what are some of the most popular search results generating visits—and there are a ton of those. Then there’s social media (Twitter, Facebook, Google+).

Jason is always there to offer his support in both enhancing the community and helping out his SCN colleagues. I think in all the years I’ve known him I heard him say he couldn’t take something on once (and of course it was due to prior commitments!).  In their own words read what the SCN Team had to say:

  • “Jason’s expertise, initiative and can-do attitude are just some of the reasons I really enjoy working with him. It’s impressive to see how many things he’s working on, all dedicated to making sure the community is operating smoothly.” 
  • “Jason’s tireless efforts to support the community and keep SCN a smoothly running, well-oiled machine are recognized by members around the globe. And due to his expertise in SEO and the projects that he’s driven to improve it for SCN, new members discover our wonderful site every day.”
  • “If we could clone Jason into 10 people, that would be enough to run all of SAP. I’m endlessly impressed with Jason’s dedication – it comes in the form of incredible energy, a desire to improve the things he touches, and the ability to know what will be effective. In any given day, he may work on a dozen different things, but he does them all incredibly well. He makes his entire team look great, and we are so fortunate to have him working with us.”
  • “It’s not Jason’s technical, SEO and SCN expertise that will blow you away, it’s in the way he interacts with members and colleagues every day.  He’s thoughtful,  pragmatic and willing to pitch in to help solve issues, big and small.  He provides the perfect balance of handholding, direction to resources, and sass for any situation 🙂 . “

To learn more about Jason read his blog if forward post and follow him on twitter @Jasonlax

I also invite you to visit ‘Behind the Scenes’ with additional SCN Team members.

Assigned Tags

      You must be Logged on to comment or reply to a post.
      Author's profile photo Jitendra Kansal
      Jitendra Kansal

      Hi Jason,

      I have been knowing you for last one year..  Your response to threads, direct messages have been so fast that I always admire you for. You are doing a great job. 🙂

      @Gali: thanks for sharing it. You have disclosed many hidden things about Jason. 😉



      Author's profile photo Thomas Zloch
      Thomas Zloch

      Baby Huey, that's my sound! The intro to "Hard Times" has been sampled by dozens of hip hop artists. "Listen To Me" is another favorite.

      on topic: SCN Support without Jason would be without music 🙂


      Author's profile photo Former Member
      Former Member

      Its only a month since I have been following most of the updates on SCN .. In such a short span of time I have noticed Jason's contributions.. his updates..comments n all.. 🙂

      It was really nice to know more about him and his life 🙂

      keep up the good work 🙂



      Author's profile photo Former Member
      Former Member

      Good to know about jason...!!!

      Author's profile photo Ranu Eugene
      Ranu Eugene

      Nice to know more about Jason so closely.

      Jason's Contribution on SCN is awesome and remarkable, his posts, comments etc are superb and as mentioned by Thomas "

      on topic: SCN Support without Jason would be without music".

      I agree to Thomas fully.

      Keep up the good work Jason. 🙂

      Gali Kling Schneider Thanks for sharing and letting us know the hidden and many good qualities of Jason. 🙂



      Author's profile photo Andy Silvey
      Andy Silvey

      Jason is officially a good guy 🙂

      Also, I share culinary interests.

      Gotta say, one of my favourite cook books is this one (ok it contains pictures so it doesn't fit your criteria....)


      Author's profile photo Tonja Kehrer
      Tonja Kehrer

      I'm very impressed, great role-model. Very nice blog!

      Author's profile photo Midhun VP
      Midhun VP

      I am really appreciating your work Joson. Thanks for your great efforts that took SCN to the top.

      -Midhun VP

      Author's profile photo Agasthuri Doss
      Agasthuri Doss

      Thanks Gali,for sharing about Jason....

      Jason has did & doing great job behind the scene for SCN community. Good to know his interest apart from work "repairman". Thanks Jason for your support & encouragements in our SCN community.



      Author's profile photo Vivek Singh Bhoj
      Vivek Singh Bhoj

      Good to know more about you Jason!



      Author's profile photo Srinu S
      Srinu S

      Thanks for sharing. I am really impressed.


      Author's profile photo Eduardo Rezende
      Eduardo Rezende

      Nice interview Gali!

      Author's profile photo Former Member
      Former Member

      Fabulous interview Jason and Gali!

      For those of you who do not know him so well, Jason is REALLY all over the place and even though we sync quite often I have no idea how he does it and when he sleeps. Honestly!

      There is no single question that I remember that did not get an answer from you, Jason! You are the SCN encyclopedic guy 🙂

      You shared your favorite songs. Now share some of your fav recipes 🙂

      Author's profile photo Jason Lax
      Jason Lax

      You're so kind. It's really amazing to work with and alongside so many amazing people and that's what keeps me going...even into the late hours.

      Recipes...if there's one that is universaly yummy to any one it's for Les Canelé: a French pastry with a soft custard center and caramelized crust.  This recipe is pretty close to the one I use from a French cookbook I have: Caneles - Bon Appétit

      ➕ I get better results when I use wet sea salt such as Sel Marin de Guerande: it gives the cakes a little more oumph