Transforming Women’s Tennis with Innovative Technology Webcast Summary – Changing the Game
I watched this webcast yesterday with Jenni Lewis who is an SAP Solution Architect with Global Sponsorship. She said she has the “best job in the world” as she is loves tennis and loves to travel.
What I especially enjoyed was that Jenni showed the business scenarios and then the technology behind it. I haven’t watched tennis myself in years but I was impressed with the great story and business problems resolved.
Amounts of data created being driven by growth of middle class, with more access to data, technology, data is doubling every 18 months, with the velocity of data – frequency of changes
Jenni explained that in non-grand slam tennis tournaments that coaches can walk on the court with their match statistics, deliver statistics courtside so can have conversation with player
SAP has tennis “Ambassadors” such as Andy Roddick help tells the stories and do appearances. SAP has sponsored two tournaments – one was the SAP Open which ended as it moved to Brasil. SAP is the main technology sponsor for Sony Open in Miami in March. SAP built the tournament app.
Last month SAP announced partnership with WTA, Women’s Tennis Association. WTA is a small business, but also is global entity, 54 tournaments in 32 countries. WTA reaches all staff and tournaments in a timely fashion, with a small IT department. They use a cloud solution – database and BI view
Figure 1: Source: SAP
Figure 1 shows the target audience of the tennis applications. Most of the webcast focused on applications for the players and coaches.
Figure 2: Source: SAP
Figure 2 shows WTA is using SAP to deliver analytics to players and coaches
They signed an agreement to have access to 54 tournaments a year so they can look at season performance.
Figure 3: Source: SAP
Figure 3 shows two high level views to provide to coaches post-match
Left of Figure 3 shows player analytics and the court position
Figure 4: Source: SAP
Serena stands in the middle of the court
Opponents can look at this and look at the value
Serena is aggressive and doesn’t care who serves her, will serves
Coaches can slice and dice
Figure 5: Source: SAP
Figure 5 shows the analysis of Serena’s serve and when she was serving those aces; you can drill and see
Patterns of play will let you see what is going on
Is there a trend across multiple matches? Mornings and evenings? This is information for her coach.
Figure 6: Source: SAP
Figure 6 shows Maria Sharapova and Serena’s speed shots and whether they won the point.
This is a Web Intelligence report behind the scenes.
Figure 7: Source: SAP
Figure 7 shows the technology used, including the SAP Mobile BI app. The Mobile BI SDK was used to customize the look.
The out of the box solution and re-skinned using SDK
This application is used by the players, coaches, media
Figure 8: Source: SAP
Figure 8 shows a web service feeds the data
From umpire – built an app to interpret that
Jenni said they use Data Services from Hawkeye for data cleansing, manipulation, both are fed into HANA in the Cloud
They have real time and process information
Figure 9: Source: SAP
Figure 9 shows Dashboards – mobile devices & tablets, web
The consumers were players/coaches- standard SAP mobile technology – real-time – coach converse with player based on stats – players will get emotional and the “eye will lie”
The WTA staff uses BusinessObjects Explorer and look up obscure things asked – number of nationalities are playing; not everyone travels with PC – access with mobile
The media uses it to tell story, use images, and look up what is going on
They used SAP standard software
Figure 10: Source: SAP
Figure 10 shows the fans Sony mobile application, so fans can have their say, and see what everyone else is saying
Figure 11: Source: SAP
Figure 11 shows a 3-D replay area, showing point by point what happens
It also offers a virtual replay – coaches; analyze “what Serena was doing” without watching 3 hours of footage
Figure 12: Source: SAP
Figure 12 shows they can look at serving patterns, shooting patterns
Red balls are the aces she served
Jenni said they are moving from sense and respond to predict and act
Karsten RUF asks: “Between now and October 25th, take 15 minutes to complete the Dresner Mobile BI survey.“
Mobile BI Sessions at SAP TechEd Las Vegas are here
Nice one! DataGeek entry?
For me? No, I am not up to speed on tennis...will defer to Kirby Leong , a true tennis expert. But great idea just the same 🙂