Integrating TPM with TPO: Customizing Point of View
United products promotion optimization solutions like this provide thoughtful and essential benefits by delivering connecting points enhancing the primary capabilities with the all new SAP Trade Promotion Optimizations 2.0 for the SAP Trade Promotion Management. It helps us to recognize effectual value resulting from the unique integral solution. SAP TPO provides a consistent and dependable way to analyze trade promotions with key capabilities – Pre-Assessment of Promotions and Planning What-If Analysis. It provides the ability to project the results of planned promotions for the consumer products companies, wholesalers and the retailers increasing the confidence that sales, volume and profitability objectives are planned and fulfilled to maximize the trade spend.
The mapping of trade promotions with trade promotion optimization types provides access to promotional data. Leveraging this data TPO in turn makes use of the historical data such as POS and Syndicated to predict and simulate the best possible scenarios for product promotions. The scenarios can be compared, prioritized and can also be removed that are undesirable. We can select the best possible scenario outcomes from the optimization and update the trade promotion through synchronization.
A unique capability of TPO also includes casual factors and its impact on the product promotions, effectively allowing consumer product companies to see how these casual factors are influencing their sales. With this information consumer product companies can analyze and plan their trade spends.
In the following illustration (See Figure 1), the key connecting points have been highlighted along with their features and the necessary systems customizations.
Together, the integrated optimization solution capabilities enable consumer products companies to leverage insightful understanding of the consumers’ needs to predict and analyze buying patterns and impact of the products promotions on sales in an effort to build a lasting loyalty, dependability and stability.