Seize the opportunity! This week’s Top 5 SAP Business Trends blog posts are all about getting the most out of what’s in front of you, whether it’s a great customer story for your marketing campaign, a young employee you’ve hired out of university, or an exciting new technology.
Analytics and big data have become significant parts of marketing, but a solid campaign still depends on a compelling story. So Christopher Kim weaves a tale of what great storytelling looks like using his favorite classics.
Millennials may not make up the greatest generation, but they make up the biggest — and they’ve entered the workforce. Jenny Dearborn has worked with some of them, and offers proven tactics from her own organization.
The Fourth Industrial Revolution could significantly boost efficiency, safety and resource sustainability. Nadine Huelsen explains how unprecedented transparency of Industry 4.0 will allow manufacturers to identify problems in real time — and solve other problems before they occur.
Dealing with marketing data is so tough — cleansing, normalizing, de-duplicating and more — that it’s easy to put off big data. But, as Shawn Burns points out, ignoring big data today could be the same mistake phone companies made 15 years ago, when they were too busy installing landlines to worry about mobile phone towers.
Fashion designers and analysts have begun using social media and data analytics to more efficiently determine which new styles will be most popular. Alizah Farooqi showcases how data systems can help the fashion industry more accurately assess market demand without wasting labor or resources.