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Author's profile photo Derek Klobucher

Top 5 Blog Posts on SAP Business Trends, Sept. 16 – 20

Seize the opportunity! This week’s Top 5 SAP Business Trends blog posts are all about getting the most out of what’s in front of you, whether it’s a great customer story for your marketing campaign, a young employee you’ve hired out of university, or an exciting new technology.

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Rewards for taking chances often outweigh the risks.

No. 1: 5 Classic Examples of Brand Storytelling

Analytics and big data have become significant parts of marketing, but a solid campaign still depends on a compelling story. So Christopher Kim weaves a tale of what great storytelling looks like using his favorite classics.

No. 2: Eight Tactics to Increase Millennial Productivity in the Workplace

Millennials may not make up the greatest generation, but they make up the biggest — and they’ve entered the workforce. Jenny Dearborn has worked with some of them, and offers proven tactics from her own organization.

No. 3: From Idea to Performance: Maximizing Opportunity in a New, Technology-Driven Industrial Revolution

The Fourth Industrial Revolution could significantly boost efficiency, safety and resource sustainability. Nadine Huelsen explains how unprecedented transparency of Industry 4.0 will allow manufacturers to identify problems in real time — and solve other problems before they occur.

No. 4: Why care about Big Data? I’m still struggling with all my normal data…

Dealing with marketing data is so tough — cleansing, normalizing, de-duplicating and more — that it’s easy to put off big data. But, as Shawn Burns points out, ignoring big data today could be the same mistake phone companies made 15 years ago, when they were too busy installing landlines to worry about mobile phone towers.

No. 5: How Digital Fashion and Big Data Complement Each Other

Fashion designers and analysts have begun using social media and data analytics to more efficiently determine which new styles will be most popular. Alizah Farooqi showcases how data systems can help the fashion industry more accurately assess market demand without wasting labor or resources.

Follow Derek on Twitter: @DKlobucher. Like this story? Sign up for the SAP Business Trends newsletter here.

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