Mobile: A Modern Day Gold Rush of Opportunity
Mobility is about more than shifting employees away from their desks and putting mobile veneers on existing business processes; it’s about transforming the way we work and inventing new possibilities for the mobile worker. More than a third of the global workforce is now mobile, and we’ve just scratched the surface.
I’ve just returned from Australia and New Zealand, and I’m totally amazed by the modern day mobile gold rush of opportunities developing in sectors like retail, banking, utilities, metals and mining, and oil and gas. Every CIO I met had a genuine interest in developing their mobile strategy and figuring out how they could partner with SAP. They also wanted to know how other companies use mobile solutions to grow their business, so I gave them a few examples.
Making it Easy on the User
Organizations in asset-intensive industries such as utilities, mining, and oil and gas, usually have thousands of employees spread across many locations, some quite remote and hard to access. Employee productivity is a high priority for these companies. One way to improve productivity is to improve the user experience, making it easier for people to interact with systems.
National Grid, which supplies gas and electricity to millions of homes in the U.K. and the U.S., reported a 20 percent increase in employee productivity since implementing SAP Work Manager by Syclo. The field teams worked hand-in-hand with developers to design new screens for custom made apps. As a result, employees felt empowered by the way they could influence work, instead of feeling hampered by technology.
Another way to improve productivity is to make internal processes simpler with self-service functions available on any device, anywhere, and at any time. Most employees access tasks like leave requests only occasionally, and they expect to be finished within minutes. Employees at Colgate-Palmolive like SAP Fiori enterprise software apps because of the fast response time and intuitive user interfaces that require no training.
Making it Easy on IT
Employees are also bringing their own devices to work. So every CIO who is responsible for a BYOD program must solve device management issues — especially around security — with solutions such as SAP Mobile Secure portfolio. SAP has secured more than 50,000 iOS devices used by our employees worldwide. We use iPhones and iPads across all business functions including sales, marketing, services, development and operations. SAP is supporting enhancements to Apple’s iOS 7 so we can better serve our employees, who rely on more than 60 iOS mobile apps to succeed in their day-to-day jobs on both BYOD and corporate devices.
Since the consumerization of IT drives enterprise decisions, Apple’s success in the consumer market will be a key indicator for enterprise adoption. This is directly in line with our goal of enhancing, securing and simplifying the end-user experience for ourselves and our customers!
Making it Easy for Consumers
When Québécois mass transit system Société de Transport de Montréal (STM) needed to increase ridership, it came up with a clever way to engage customers that gives them more compelling reasons to use public transport. Marketing head Pierre Bourbonniere and his team decided to use the SAP Precision Marketing app to connect several hundred retailers and other venues to their customers in real time using mobile and in-memory ccomputing to deliver compelling, personalized offers. I’m very proud to note that Bourbonniere has been shortlisted as one of the finalists for the Super Nova 2013 Award in the category of Digital Marketing Transformation.
That is because STM commuters who sign up for the loyalty program get real-time info and offers about product and services personally relevant to them based on their profile and location. This is a win-win for both retailers and service providers near the subway stations and bus stops, and of course, for people who can save time and money by incorporating shopping in their commute.
Enhanced usability, improved user experience, tighter security and targeted advertising are just a few examples of how mobility is changing the way we live and work in a way that nothing else can.
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