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SAP at The #SocialShakeUp & 3 Other Great Sessions

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Only a few more days until The Social Shake-Up 2013 Conference will take place in Atlanta.

While this is the first time Social Media Today is putting on this summit, it looks like they got the who’s who of social media to participate.

Personally, I look forward to this event to catch up with old friends, finally meet some Twitter friends in person, and of course, to enjoy the great line up of topics and speakers.

Four Sessions Not to Miss at The #SocialShakeUp 2013

  • For the first two below, I will be the audience moderator. This blog explains what that means.  I picked these two sessions as I find the topics and speakers particularly relevant and intriguing.
  • Number 3 and 4 are panels that I have been invited to speak on. One is hosted by SAP and the other by my friend Maria Poveromo of Adobe.

Here are more details on each of these sessions in chronological order, including the hashtag for each one,

so you can follow online if you aren’t able to attend:

1. Monday, September 16 • 10:30am – 11:30am


Why You Need to Fire Your Ad Agency

As a client, you’re paying your agency to push to keep your brand relevant in a shifting competitive landscape, and not to simply take orders. This panel will discuss the role of the ad agency in today’s modern organization.

2. Monday, September 16 • 3:15pm – 4:15pm


All Content is Social: Multiple Screens & Delivering a Consistent Consumer Experience

Mobile technology means that consumers now interact with a brand through multiple screens and in multiple circumstances. Even the same customer can behave differently at different time. In this ever-changing environment, the messaging component of marketing becomes even more important.

3.HOSTED BY SAP’s Kai Petzelt: Tuesday, September 17 • 10:30am – 11:30am

SAP put out three suggested panel topics via a Twitter poll and received over 3,400 web views and 80 votes within just a couple of days.

Kai Petzelt describes this process in his eloquent blog How I Found The Answer To The Million Dollar Social Media Question.


Can You Build a Better Advocate through Social Media?

Building brand advocates has become more important than ever for leaders in sales, customer service and marketing roles. Join us for this panel discussion to find out what role Social Media plays in this, and how Social Media can be leveraged to engage your customers like never before.

4. HOSTED BY ADOBE: Tuesday, September 17 • 11:45am – 12:45pm


Social Business Transformation “Support Group” – Case Study

How can you transform your business into a social business and advance your career at the same time?

Join this fireside  chat, to hear Silicon Valley marketing leaders from Adobe, Cisco and MarketingXLerator discuss how they have created their own support network that helps them instigate change on a professional and personal level. Learn how you can leverage your network to help drive a social business agenda inside your company, expand your influence across departments, get executive buy-in and secure funding.


I hope to see you at the event. If you make it to one of my sessions, please stop by to say hello and follow me on Twitter at @NaThomson.

Let’s Shake It Up at the #SocialShakeUp 2013!

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