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Mobile and Big Data: Two drivers of technology innovation

People and devices are more connected than ever, which powers a fascinating train of technology innovation.  Mobile technology is helping to generate unprecedented amounts of big data, which in turn requires new ways to manage data. And all of this is changing how we live, work and play.

Mobile and Big Data

“Big data” refers to huge data sets that can’t be captured, managed or processed by commonly used software tools. Mobile technology enables this explosion of human interaction — and data — via e-mails, videos, tweets, social media posts and text messages. New cycles of development are necessary to help capture, manage and analyze all that information.

Big Data Picture of Health

Collecting and analyzing massive volumes of clinical information can lead to revolutionary advances in the way we deal with life threatening diseases, according to SAP Platform Solutions president Steve Lucas’ blog post about how big data is helping solve America’s healthcare challenges. In healthcare, like many other industries, data collection and monitoring rely heavily on mobile devices and sensors that also allow real-time decision making in response to alerts and disturbances.

This trend governs other aspects of modern living as well. The new body data craze, centered on wearable technology that can track every breath you take and every move you make, is just getting started!

A Mobile’s Work Is Never Done

An equally big shift is happening in the workforce. More than one third of the global work force (35 percent) will use mobile technology by 2013, according to IDC’s worldwide mobile worker population forecast. That mobile workforce will need both software and devices.

Office- and field-based mobile workers require robust and reliable tablets or handheld computers with all kinds of new functionality, such as:

  • GPS for locating and tracking
  • Voice control for hands-free tasks
  • Versatile connectivity

All of this generates tremendous partnership opportunities. SAP is partnering with companies such as Motorola and Zebra to provide preconfigured devices with labeling capabilities, which enable real-time visibility into sales order management and improve warehouse operations.

Mixing Business with Data

And last but not least, mobile and big data are revolutionizing the way we play. Intelligent use of data is transforming competitive insights in sports, and making game day more profitable. Olympian Tibor Benedek, who helped the Hungarian water polo team win three consecutive gold medals, has always been keen on applying technology to maintain edge.

“Back in the 90s, the advent of video fundamentally changed how teams prepared for competition and improved performance,” Benedek said. “Statistics are critical for us, so I’m always looking for new solutions that will help us optimize data.”

In his new role as head coach of the men’s national team, not only does he have to make sure the team keeps winning, Benedek also has to manage the business side of the sport. New technology for the sports and entertainment business can help sports professionals like him find ways to increase the fan experience and generate more revenue.

People are using technology as they live, work and play every day. One thing leads to another and, before you know it, a new trend appears that changes the world around us.

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