One important ingredient in the design thinking soup is the visual thinking and working.

A new idea for example could be understood much better if there is a visual sketch about it and not only a textual description. A team checkin can become much more personal and powerful if you use pictures to inspire the team or to describe your current mood. A project plan must not be a never-ending Exel sheet on the share but could be also a visual gameplan showing all important aspects in one view. And your focus user becomes much more human if you make them visual and visible in your team space.

The latest Berlindruck magazine (in German) promotes the topic of visual thinking and working and I had the peasure to write down some thoughs about how design thinking leverages and motivates visual thinking and working to support you and your team, company or organization towards a more open and creative one.

Screen shot 2013-09-13 at 8.40.13 AM.pngWithin the Design and Co-Innovation Center (DCC) at SAP we try every day to make our work more visual and also in our workshops we motivates everybody to start being more visual. And yes: you can draw! 😉

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  1. Deepa Iyer

    Hi Jochen,

    Agree with you–a picture is worth a thousand words!

    Any chance you could share an english version of your article? Alternately, any recommendations on similar readings in English would also be good.

    thanks,

    Deepa

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