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Author's profile photo Celia Brown

What do an airplane hangar, a luxury hotel, and a stadium have in common?

Not much it seems. But Airship 37 in Toronto, Metlife Stadium in East Rutherford and the Ritz-Carlton in Half Moon Bay represent a sample of the diverse and exciting set of venues for the upcoming SAP North America event series “Conversations on the Future of Business.” We have deconstructed the traditional SAP customer event and invited the most innovative thought leaders in the industry to engage in dialogue with our customers.

An event of this magnitude requires an equally inspiring venue. No cookie cutter conference center would be sufficient.

Why the change?

“You’ve got to start with the customer experience and work back toward the technology, not the other way around,” Steve Jobs once said.

SAP North America Marketing has turned the events model on its head. We set out to host events that will bring about disruptive change in our customers’ businesses, enabling them to break through silos by engaging across industries and lines of business.

Jim Fields, VP of SAP’s Customer Experience Marketing, recognized the opportunity for a fresh approach after attending and planning hundreds of typical customer events in the tech industry.

“Attendees will be inspired by keynotes from thought leaders like from Don Tapscott, author of Wikinomics, and Dan Wagner, who served as Chief Analytics Officer for the 2012 Obama Campaign,” Fields said. “And subject matter experts will host interactive workshops to engage on the global trends that are impacting every business.”

Conversations on the Future of Business that we will tackle this fall include:

Insight Driven Innovation: Innovation can no longer be dependent upon “light bulb moments.” Emerging technologies such as big data, analytics and real time computing bring within reach previously impossible insights into your businesses, markets and customers. These insights can be an engine of innovation, as long as you have in place technical, organizational and leadership architectures that trust the data to drive decision-making throughout all levels of the business.

The Power of Networks: Networks of organizations and individuals are transforming business and society as dramatically as assembly lines transformed manufacturing a century ago. Such networks extend the reach and impact of network participants by defining new types of relationships, increasing interdependence and unleashing multiplier effects, such as network intelligence. Are you poised to leverage the power of these new networks?

Customer Centricity: More than ever, you must put the customer at the center of everything you do, leveraging new technologies and models of engagement to reinvent the customer experience. Success in the age of the “prosumer” demands new levels of co-innovation with the “segment of one.” How can you connect the dots to predict your customer’s next move?

Unlocking Human Potential: The future of business starts today with your people strategy. The marketplace of talent is global. Are you capturing the opportunities presented by an increasingly mobile workforce, the rising millennial generation of workers, and new models of work and collaboration?

Resource Optimization: Global competition for in-demand resources is intensifying. So resource optimization must migrate from the realm of efficiency to the core of an organization’s business strategy. And it’s not just about how well you plan, predict and optimize your supply chain, but also how you make strategic deployment decisions, such as whether and how to move to a cloud-based enterprise computing platform.

Find out how you can engage in the Conversations on the Future of Business by attending one of our upcoming events for Business Executives in North America. Follow us on twitter #futureofbiz #sap.

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