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Author's profile photo Peter Spielvogel

Improve oil and gas operations with SAP Screen Personas

/wp-content/uploads/2013/09/rig_278683.pngFor today’s global oil and gas companies, profitability is increasingly determined by equipment utilization, process automation, and taming the complexity of distributed exploration and refining operations. SAP for the oil and gas industry can help you streamline operations from mergers or acquisitions, improve customer satisfaction, and leverage new technologies in discovery, extraction, and delivery. With SAP Screen Personas, you can drive productivity by simplifying business processes and making users more productive in completing transactions.

SAP Screen Personas allows companies to streamline process flows by making SAP GUI screens more intuitive. By simplifying data entry or lookup screens, you can make the right information available to the right employees in the right context. You can create screens aimed at specific user groups so they see the critical information they need without having to click through multiple screens or tabs, greatly improving their productivity.

Several oil and gas companies have recently purchased SAP Screen Personas to address the following use cases.

Simplify sales order processing

A regional oil producer wanted to simplify the way their employees process sales orders (VA01, VA02, VA03 transactions). Their business goals were to improve user productivity while reducing the number of data entry errors. Using SAP Screen Personas, they could make the screens more intuitive by removing unneeded data fields, pre-filling values that are always the same, and creating pull-down menus to eliminate error-prone free-text data entry fields.

Consolidate ERP systems after acquisitions

An energy company that had grown by acquisition found itself with several disparate ERP systems and employees that only knew how to use a single system. They decided to standardize on SAP, but did not want to spend the time training everyone how to use the system, which sometimes appears complex for new users. With SAP Screen Personas, they were able to create a simple set of screens that guided users through the business processes they needed to complete. Intuitive screens minimize training and allow users to process transactions with all the data required for downstream reporting, analytics, and compliance functions.

Create more accurate notifications

The inherent complexity of exploration and refining operations means that this highly specialized equipment will occasionally break. In order to bring it back online quickly, technicians must accurately report these problems so the right people and parts can get where they need to go. A global oil company used SAP Screen Personas to simplify the create notification process so their field workers can enter information complete and accurately with a minimum of typing. They were able to streamline the process from approximately 45 clicks on seven screens to 26 clicks on three screens.

Streamline environmental health and safety reporting

A Fortune 10 energy company wanted to keep their people working, rather than spending time filling out complex online forms. To accurately track workplace incidents and manage insurance costs, the firm needed to collect lots of information about any workplace events that might affect employee health or safety. By using SAP Screen Personas to automate how information flows through SAP, they were able to greatly simplify the transaction flow from 33 clicks on five screens to 19 clicks on two screens.

/wp-content/uploads/2013/09/refinery_278684.pngSAP Screen Personas allowed these organizations to simplify screens by removing unneeded data fields, creating pull-down menus, including on-screen annotations, pre-filling values, and automating repeated keystroke sequences. IT teams can perform most of the capabilities in SAP Screen Personas using a simple drag-and-drop interface through a browser. SAP Screen Personas is a simple plug-in that uses your existing SAP infrastructure, security, and user settings.

Attend the SAP Oil and Gas conference to see how SAP Screen Personas can help your business:

  • Improve user productivity
  • Accelerate time to value on SAP
  • Reduce training costs
  • Drive user adoption
  • Modernize user experience without disruption
  • Decrease the cost of personalizing SAP screens

/wp-content/uploads/2013/09/pipeline_278685.pngBest Practices For Oil & Gas: SAP Solutions for the Energy Industry

October 6-9, 2013

Omni Dallas Hotel, Texas

Register now and join the conversation: @SAPOilandGas, #OilGasConf

Learn more about SAP Screen Personas.

Join the SAP Screen Personas community on SCN.

For SAP Imagineering, Peter Spielvogel.

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      Author's profile photo Neetin Datar
      Neetin Datar

      Hi Peter,

      Very useful information. Thanks for blogging. The examples and use cases are applicable across a large number of our customer base and valid across most other industries too.