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Author's profile photo John McDonnell

Omni-channel Commerce & the Future of Customer Engagement

September 12th, 2013 @ 8am PT | 11am ET      DURATION: 1 Hour

88% of B2B purchasers would prefer to shop via e-commerce, yet most manufacturers, distributors, and other B2B suppliers still have very limited or non-existent e-commerce websites”

Today’s digitally empowered customers expect to engage, self-serve, and buy without necessarily speaking to or interacting with a ‘sales person’.  B2B buyers now expect – demand – the same modern online and omni-channel experience when they engage with you as they get on the best consumer websites. They want personalized, highly relevant offers. They want a single view of you, and they want you to have a single view of them, regardless of which channel they use – on the web, mobile, or in-person. Are you prepared to engage with your customer like never before?

Join our leading panel of Omni-channel commerce experts to learn about: 

  • Brand new research from Forrester revealing how relationships and business models change between retailers, manufacturers, & wholesalers.
  • How to Adapt: How to lead your company through this transformative – and perhaps existential – power shift to the customer.
  • How one industrial distributor redefined their customer engagement: vision, strategy, business case, technology, business processes, and governance.

Tune into this Webisode on September 12th and be a part of this discussion around the digital disruption driving every business.

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