Distributors: Your Customers Want More From You! Omni-channel Commerce & the Future of Customer Engagement
September 12th, 2013 @ 8am PT | 11am ET DURATION: 1 Hour
“88% of B2B purchasers would prefer to shop via e-commerce, yet most manufacturers, distributors, and other B2B suppliers still have very limited or non-existent e-commerce websites”
Today’s digitally empowered customers expect to engage, self-serve, and buy without necessarily speaking to or interacting with a ‘sales person’. B2B buyers now expect – demand – the same modern online and omni-channel experience when they engage with you as they get on the best consumer websites. They want personalized, highly relevant offers. They want a single view of you, and they want you to have a single view of them, regardless of which channel they use – on the web, mobile, or in-person. Are you prepared to engage with your customer like never before?
Join our leading panel of Omni-channel commerce experts to learn about:
- Brand new research from Forrester revealing how relationships and business models change between retailers, manufacturers, & wholesalers.
- How to Adapt: How to lead your company through this transformative – and perhaps existential – power shift to the customer.
- How one industrial distributor redefined their customer engagement: vision, strategy, business case, technology, business processes, and governance.
Tune into this Webisode on September 12th and be a part of this discussion around the digital disruption driving every business.