Technology can help business run more efficiently, but only if they wisely account for other ways the world is evolving. This week’s Top 5 SAP Business Trends blog posts address how to maximize your return on marketing, corporate change and other efforts.

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Marketers must adjust to changes in technology and protocol.

No. 1: 7 Habits of Highly Ineffective Marketers

The latest trends in social, mobile and big data, as well as new rules for how companies connect with individuals, make this a wonderful time to be a marketer. Christopher Kim updates us with seven ways to help marketers adapt both their behavior and overall mindset for success in this new world.

No. 2: SAP Business Transformation Services Accelerate Change for the Better

Advanced technologies offer exciting ways for businesses to succeed, but world-class solutions aren’t enough to make every corporate change initiative flourish. Susan Galer demonstrates why SAP and its customers work as partners to realize the full value of an SAP software investment.

No. 3: How Candy Crush Saga Makes Us More Productive At Work

The first hit is always free, and that’s how you wind up addicted to the flashy, colorful and ridiculous games on your mobile device. In less than 12 steps, Tim Clark walks us through the cycle of gamification addiction, along with a taste of why companies offer work applications that are as user-friendly, rewarding and sweet as Candy Crush Saga.

No. 4: Reinventing Libraries for the Future

Public libraries are starting to resemble Apple stores, but their original mission to share resources is still intact — it’s just a different set of resources. Celia Brown checks out the library of tomorrow, which offers space to work, community activities and a chance to engage with the latest technology.

No. 5: Fantasy Football Stardom: One Step Closer with SAP Player Comparison Tool (Part 2 of 2)

Analytics is a terrific way to unlock big data’s hidden power and insights. Ryan Somers huddled up with former NFL players to discuss the ways analytics is changing how professional football coaches, fantasy football managers and fans around the world are interacting with the sport.

Follow Derek on Twitter: @DKlobucher. Like this story? Sign up for the SAP Business Trends newsletter here.

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