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Brow.si is teaming up with with PrestaShop to provide what is probably the most complete and engaging mobile shopping experience available today. With Brow.si’s powerful mobile web-browsing enrichment software and Prestashop’s easily configurable marketplaces and payment systems, providing a just-like-home-computer shopping experience to smart device users is easier than ever.

Before this partnership, shopping on a mobile device was a mostly hit-or-miss experience. Like driving on the wrong side of the road, mistaking the colonies for England, many companies decided that all they really had to do to provide a marketplace for smartphone/tablet users was to copy and paste their existing website. This meant purchases were difficult, buggy, and slow.

But now that the two mobility-first companies have teamed up, a comprehensive overhaul of many popular mobile marketplaces seems imminent. Navigating through an online store is simpler and more streamlined, and making mobile purchases easy as possible is a great way to turn mobile advertising into chartable profits.

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