What are the Secret Ingredients to a Successful Fashion App?
Since I have started working on My Runway, SAP’s recently released fashion app, this has been a question I wanted to explore in debt, and I decided to include it as as part of my monthly thought-leadership meetup in Marketing (First Thursdays Silicon Valley).
SAP served as the official sponsor for this thought-provoking panel on fashion and technology, and the Art Institute of San Francisco graciously hosted us. This unique discussion engaged innovative and game-changing minds in fashion, business, media, and technology about how the definition of fashion is changing, and how brands who are leveraging technology to reach consumers are leading above others.
I must admit, I feel really fortunate to work for a company that embraces my ‘out of the box Marketing ideas’ and it was a great opportunity to see SAP’s recently launched consumer engagement initiative, led by Kijoon Lee in action. The panel served well in showcasing how SAP and partner-built applications can work together to enable business to connect to consumers in powerful new ways.
The panel explored engaging perspectives from Forbes contributor and “lifecaster” Sarah Austin, the winner of America’s Next Top Model, Naima Mora, SAP vice president and the visionary behind My Runway: Li Gong; author, entrepreneur and publisher/editor of Adventures in the Stiletto Jungle Stephanie Rahlfs; and Paul Friedland, Director of Marketing, Levi Strauss & Co.
Our discussion followed up by a Life style Fashion show, organized by SAP’s Fashion Ambassadors, Yolanda Wright, and an emotional book signing from Naima Mora for her beautiful life guide: Model Behavior. There were many up and coming young models from San Franicso and Oakland who attended the event and were highly inspired by her presence.
I was really honored to host Naima Mora, who flew to San Francisco exclusively for this event. We also went shopping before the event, using My Runway as our guide. The highlight of the event for me was the intimate high tea with our distinguished panelists, one of our top Fashion Ambassadors, Cindy Ramirez,Head of Front Line Applications, Sam Yen, Brian Reaves (Group VP & Global Lead) and Li Gong, as well as my manager Kijoon Lee (VP of Global Marketing and Innovation).
Naima has been actively using My Runway since her visit, and you can interact directly with her via My Runway, her username is NaimaMora!
For those of you not yet familiar, My Runway is a great new (and free!) social shopping app that allows fashion enthusiasts to follow the brands they love, and get personalized updates on what’s new, what is trending, and what’s on sale: http://bit.ly/173pePL“>http://bit.ly/173pePL
SAP’s “My Runway” app uses real-time analytics to help fashion designers and retailers bring the latest trends to 100,000 consumers.
Here is a short video about the event http://www.youtube.com/watch?v=eaYCuXcv9tE, you can also watch the entire live streaming (I have also attached the agenda and list of panelists and questions)
Check out some of our amazing photos from the event: