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It’s a lot of hard work managing two popular thought leadership channels for SAP. And it’s tough to convince people that being credible and authentic is more important than staying “on message.” Promoting and measuring content effectiveness via social tools add another layer of time-consuming complexity but it’s how I stumbled upon (via StumbleUpon) the below video which inspired me to write this post.

Don’t let the BadPiper’s green Mohawk fool you. He is a thought leader.

He’s definitely credible, even if his bagpipe playing is a little off message. He’s authentic (I doubt he’s stealing his flame-throwing, head-banging shtick from anyone else). And it looks like he’s got the promotion thing down, influencing millions of people to buy into his unique brand of “hardcore, cranking Australian pub rock – with a Scottish instrument.”

Does the BadPiper change your perception about thought leadership? It certainly doesn’t have to be a white paper delivered by a guy in a tie. Or does it? Sound off in the comments. And if BadPiper makes a keynote appearance at SAPPHIRE NOW or becomes the next TED Talk phenom, remember where you heard about him first.

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  1. Jeanne Carboni

    A great story for a Friday morning! I ended up watching the whole thing. Fascinating how the BadPiper won me over. I usually don’t care for bagpipes.

    Thanks for sharing, Tim!

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