SAP is all about helping businesses run better, and so is this crop of Top 5 from SAP Business Trends. Gaining insight from unstructured data “will soon become ubiquitous,” according to one blog post; read all about how SAP technology has made a newspaper profitable again; and see how fantasy football is like investing.

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Analyzing sentiment on social media could be the future of sales, marketing and customer service.

No. 1: SAP Gets Sentimental — Where Sentiment Analysis Is and Where It’s Going

Imagine being able to scan vast amounts of unstructured data in social media — tweets, pins, likes and more — for evidence of good and bad impressions about your brand. Derek Klobucher analyzes sentiment across industries, finding a solution to help sales, marketing and customer service professionals improve performance.

No. 2: Big Data at The Globe And Mail: Hadoop, HANA, & Cloud

Canada’s largest newspaper has done what few others have managed in the digital age: profitably transition from physical newspapers to online journalism. Timo Elliott stops the press to show how a combination of Hadoop and SAP HANA in the cloud helps The Globe and Mail decide whether or not to charge readers for online access.

No. 3: Your Fantasy Football Portfolio is a Lot Like a Stock Portfolio

It’s almost time for fantasy football draft season, a time when friends gather with beer and chips to draft a dream team of NFL players to battle on a virtual gridiron — and hopefully win bragging rights. Benjamin Hancock draws up a playbook for using statistics and SAP technology to diversify your fantasy football team the way you would your investments.

No. 4: Why Higher Education is the Ultimate IT “Stress Test”

IT workers have a tough job, but the most challenging IT environment of all may be colleges and universities. Christopher Kim educates us on the how university IT workers solve myriad problems to help their institutions educate, feed, house and protect students.

No. 5: sapience*| From Searching to Finding – Improving Corporate Search at SAP

Workers in any organization need access to accurate information as quickly as possible, but corporate search is often far too difficult. Dirk Dobiey queries why corporate search can be much more complex than Google and other search engines — and he shares results of how SAP has improved it.

Follow Derek on Twitter: @DKlobucher

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