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Author's profile photo Former Member

Is Miley Serious?

Well, if you haven’t heard yet, Miley Cyrus put on quite the show at the 2013 MTV Video Music Awards. The VMAs is certainly getting its fair share of media attention and the social web exploded with sentiment as Miley took the stage and has continued through the night. With SAP Social Media Analytics by NetBase, you can see what all the fuss is about. 

Outrageous performances are nothing new. There will always be performers that like to push the envelope and there will always be debate as to whether or not things have gone too far. Imagine if social media were around when Elvis introduced his revolutionary sound! And no, I am not comparing Hannah Montana to the King. Let’s dig into the sentiment and get an idea of what people thought of Miley’s performance. Click on the graphics to enlarge view.

Looking at the past 24 hours, we have a summary of the sentiment as well as a timeline that highlights the net sentiment. The minute Miley hit the stage, people took to social media. Miley touts a Net Sentiment score of -18% which indicates that she is basking in a negative light. The Net Sentiment line shows that Miley was generally in the positive until she performed and then her score took a nose dive.


The top terms and emotions let you see what people are associating with the topic. Clearly there are a lot of mentions referencing the VMA performance itself. There is also mention of Robin Thicke, a fellow performer with whom Miley “danced”. There is plenty of Miley love being shared when looking at emotions but then there is some hate and ugliness as well. There are those that believe that Miley is being victimized and there are those that ask that she simply stop. When you want to drill into the specific sentiment, whether it is a tweet, Facebook post, or article, it is only a click away.


A breakdown of the authors and sources provides a wealth of information. You can look at the author with the most mentions, the authors with the most followers, and the authors with the highest influence or klout. All the news sources have been focusing on Miley, and of course entertainment blogger Perez Hilton has chimed in. The Miley conversation was taking place overwhelmingly on Twitter. Facebook posts came in a distant second. Perhaps people didn’t want to waste their time typing too much about Miley?


Miley was worse than Lady Gaga according to this viewer. Is that a good or bad thing?


Don’t worry Miley, you still have some fans.



I think Will Smith and his kids sum up Miley Cyrus’ performance perfectly with their facial expressions. I didn’t catch the fiasco live, but I sure did see the activity on my social networks. What do you think? Did Miley go too far? She certainly is getting some attention which seems like the objective the VMAs and Cyrus had in mind. She sure upstaged Lady Gaga this time around…

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      Author's profile photo Jason Cao
      Jason Cao

      Hi Jake,

      another excellent demonstration of how SAP Social Media Analytics tools can give us a different perspective on pop culture!

      Those following Miley Cyrus closely will probably know her intentions - specifically around changing the expectation around her brand. Unfortunately, I don't follow that closely, so I'm with the Smith family. 😯

      Author's profile photo Former Member
      Former Member
      Blog Post Author

      Couldn't agree more... It's certainly evident that she's trying to distance herself from Hannah Montana.

      Author's profile photo Mitesh Patel
      Mitesh Patel


      Great post!

      You should try and use SAP Lumira to see what story you could come up with for the Data Geek Challenge!


      Author's profile photo Craig S
      Craig S

      The problem was that the buzz was so bad I had to go see it myself on you tube.  You know that at some point, good or bad, the level of buzz created gets so overwhelming that this happens.  Everyone has a limit at which point they have to go view something regardless if they hate it, or love it.  And that limit might change depending on the topic. 

      Some will never go see Miley's performance no matter how high the social buzz, but those same people might have a low threshold in another area and be the first to view a video about a horrific accident caught on tape, or some puppy video that makes the rounds on facebook.

      It would be interesting to see if this tipping point in the "must see" for a topic has any consistency in social media and if it can be quantified for various topics.  At what negative or positive sentiment does the event grow its own life and become a must see event regardless of your affinity for the person/event?